This document discusses engaging millennial students through social media. It defines millennials as those born between 1977-1982 who are accustomed to learning through discovery and multitasking. The document discusses how millennials have grown up with technology and use Facebook and Twitter. It provides examples of how professors can use social media to connect with students, including maintaining profiles, groups, and sharing educational content and links. The goal is to embrace social media as a learning and communication tool for the millennial generation.

1. Millennials, Social Media, and Education: Connecting With Your Students Live Twitter #hashtag for presentation #SMCEDU Josh Murdock Instructional Designer Lisa Macon Professor

2. WHAT IS THIS PRESENTATION ALL ABOUT? 2 The Millennial Generation: Who are they? What are they like? What are they doing? How do we engage them? Facebook: What is Facebook? How can I use it? Why do I use it? Twitter: What is Twitter? How can I use it? Why do I use it?

3. OurMillennials http://www.youtube.com/watch?v=2_CgM2btWzM 3

4. The Millennial Generation 4 Unique millennial competency is the ability to effectively use broadly networked digital communication technologies to quickly and seamlessly accomplish a variety of tasks. Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation. The Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000). The definition of when millennials were born varies, with estimates ranging from 1977 to 1982

5. Millennial Students Characteristics 5 What do you believe are the characteristics of a millennial?

6. 6 “Individuals raised with computers deal with information differently compared to previous cohorts: They develop hypertext minds, they leap around.” - Marc Prensky

7. Characteristics of the Millennials Students of the Millennial Generation are accustomed Learn better through discovery and experiential learningrather than by being told Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deployment Believe multitasking is a way of life and are comfortable when engaged in multiple activities simultaneously Believe staying connected is essential and they want a fast response time (Howe & Strauss, 2000) 7

9. 20% of the students began using computers between the ages of 5 and 8

10. and almost all millennials were using computers by the time they were 16 to 18 years of age (Jones, 2002).

11. Imagine the younger millennials! My 1st Computer

12. MILLENIALS TECHNOLOGY 9 AND http://bit.ly/aUJvzp

13. MILLENIALS Technology 10 AND http://bit.ly/aUJvzp

14. MILLENIALS NEWS 11 AND 50% of Americans said they got some news from a Mobile Device http://bit.ly/aUJvzp

15. Educational Issues Diversity of needs, backgrounds, and experiences High Drop-out and failure rates (average 3 out of 10) Poor class participation Typically under prepared Difficulties relating to authority figures using traditional communication techniques 12

16. They are worth the trouble Violent Crime is down 60-70% Teen pregnancy is down Engaged in community service Welcomes everyone as part of the community - Tolerant 13

17. How they “ Tick ” Exposed to vast amounts of information at a very young age Different patterns of communications and social intimacy Ambitious, but with unrealistic expectations Well aware of rules, but enjoy the challenge of circumventing the rules 14

18. ENGAGING THE MILLENNIALS Learn at a fast pace that does not involve a “telling style”/ “text-oriented” style of teaching Like visual examples, less text, and less telling Want interactivity 15 Is using Social Media tools one of those approaches? Our challenge is to introduce new learning and teaching approaches to engage the millennial students.

19. 16 “Your goal should not be to discard social media, but to figure out how to make it a powerful tool, rather than a useless distraction.” -Ben Parr

20. A Vision of K-12 Students Today 17 Social Media Revolution 2010

21. 18 “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert

22. 19 Glossary of Twitter Terms Tweet.A message sent via Twitter (140 Charters). Hashtag. Hashtags allow the community to easily stream a particular subject by using a hash in front of the tag. Example: Putting #iPhone in a tweet about the iPhone. DM.A Direct Message sent via Twitter only the recipient can see. Twittastic. The Twitter version of fantastic. Dweet.A tweet sent while drunk. http://webtrends.about.com/od/twitter/a/twitter_glossary.htm

23. 20 “Why do I want to write only 140 characters at a time?” -Josh Murdock Variety of Content – News Source – Instant Information – Promotional Tool – Networking #SMCEDU Chat on Twitter Every Monday 12:30 pm EST https://twitter.com/professorjosh

24. 21 “It use to be, you had to be famous to let everyone know what was on your mind. Not any more!” -Lisa Macon https://twitter.com/lisamacon

25. 22 “Academic Excellence in 140 Characters.” Rey Junco Study showed the positive effect of Twitter on college student engagement and grades. http://youtu.be/SVOY2x81_bg https://twitter.com/reyjunco

26. 23 “Before long you begin to realize how much Twitter helps you inspire others.” -Amanda Kern https://twitter.com/amandakern

27. 24 “ The principle goal of education is to create men and women who are capable of doing new things, not simply repeating what other generations have done.” - Jean Piaget

28. 25 Hotseat at Purdue University http://www.itap.purdue.edu/tlt/hotseat/

29. 26 Facebook Stats - www.facebook.com More than 500 millionactive users 50% of our active users log on daily Average 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups, and events Average user creates 90 pieces of content each month

30. 27 “FACEBOOK IS MY SOCIAL AND WORK NETWORK.” – Josh Murdock http://www.facebook.com/professorjosh Connect – Collaborate – Share – Network My “Like” Pages 27

31. 28 “Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ”– Lisa Macon http://www.facebook.com/lisamacon My “Like” Page 28

32. 29 Facebook Groups in Education The Advantage of Facebook Group in Education by Nate Green Promotes Collaboration Educational Links 29

33. 30 “Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – Amanda Kern http://www.facebook.com/amandakern 30

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35. CONTACT INFORMATION Twitter: @professorjosh Facebook: facebook.com/professorjosh Email:jmurdock3@valenciacollege.edu Twitter: @lisamacon Facebook: facebook.com/lisamacon Email: lmacon@valenciacollege.edu