Herramientas disponibles para publicación, y medición de campaña de QR Code y Redes Sociales.
Herramientas de monitoreo en tiempo real y análisis de sentimiento.
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
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1. Javier M. Santos
javiermtech@gmail.com
@jmsantospr
pr.linkedin.com/in/javiermsantos
www.facebook.com/socialmediamkg
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2. Propósito del taller
Mostrar :
Herramientas disponibles para publicación, y medición
de campaña de QR Code y Redes Sociales.
Herramientas de monitoreo en tiempo real y análisis de
sentimiento.
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3. Agenda
Estudios 2012
SME – Digital and Mobile Behavioral Study
IAB – Estudio Redes Sociales
BrandFrog – CEO, Social Media and Leadership Survey
Herramientas para publicar y medición de campañas
QR Code
QRCode Generator
Bitly (short URL + clicks stats)
GTA’s Advance QR Code Analytics Platmform
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4. Agenda
Herramientas para publicar y medición de campañas
Facebook, Twitter, Linkedin
Hootsuite
SproutSocial
Socialbakers Builder Pro
Social Report
Monitoreo en tiempo real y análisis de sentimiento
Socialbakers Engagement Analytics
Radian6
Socialmetrix
Demo Negocio
Demo Campaña Política
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10. Estudios 2012
Las versiones gratutuitas de estos estudios estan
disponibles en: pr.linkedin.com/in/javiermsantos
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18. GTA Advance QR Code Analytics Campaign
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19. GTA Advance QR Code Analytics Campaign
Depending on the campaign set up, the following
analytics data and visual reports are available:
R E A L T I M E H O U R LY S C A N S
SCANS
GOALS
TIME ON SITE
PA G E V I E W S
UNIQUE SCANS
TRAFFIC OVERVIEW
CONTENT OVERVIEW
MEDIA
The visual reports are generated in real time.
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20. GTA Advance QR Code Analytics Campaign
V i s u a l Re p o r t S a m p l e
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22. Hootsuite
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23. Hootsuite
Advantages of using Hootsuite
Basic analytics for Twitter and Facebook.
Allows users to add a column for “Sent Tweets”.
Users can view multiple columns on one screen so need to
navigate between views.
Easy to set up columns that search by hashtag, list, handle,
etc.
Ability to schedule tweets using a.m. and p.m.
Followers’ Klout scores are viewable with a couple clicks.
Ability to manage & post to multiple social media accounts at
once.
Mobile App
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24. Hootsuite
Disadvantages of using Hootsuite
Any link you want shortened needs to be added to a
special field and then the “Shrink” button clicked.
Handles have to be typed manually once before auto-
complete is possible.
Streams update occasionally so those who do not prefer
bulk updates may find this to be a disadvantage.
Tweets beyond 140 characters are truncated.
Hootsuite is mentioned on postings
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26. SproutSocial
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27. SproutSocial
Pros
Easy and beautiful report
Compare with competitors
Conversation history
Search
Customizable inbox
Influential users
Location Manager
Mobile App
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28. SproutSocial
Cons
Certain Features are slow
No Influencer user search
No Facebook Search
SproutSocial in mentioned on posts
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29. SproutSocial Demo
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30. SocialReport
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31. SocialReport
Features
Manage all of your customers' analytics in one place.
Ability to track and own social data on many different levels -
from membership to engagement to demographics to
geography, and to campaigns.
Track and analyze your social accounts and how they impact
your web presence with Google Analytics integration.
Setup campaigns, install conversion script and track
conversions in style. SocialReport provides an ability to tag
campaigns with dollar value of conversions and cost of
running it.
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32. SocialReport
Features
Track conversations that are taking place within your
network and beyond. Identify and engage key
influencers.
Export and download sharp looking reports.
Keep track of all your social contacts. SocialReport
automatically manages your address book, which
consists of all the people that you've encountered across
your social networks.
Setup goals and objectives and let the system track your
progress towards reaching them.
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34. Socialbakers Builder Pro
Features
Manage multiple Facebook Fan Pages
Wall postings scheduling
Managing of media managers team and assign specific
roles with relevant rights, and manage responses to the
postings on the wall
Custom Targering
Notification Setting
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41. Socialbakers Analytics Pro
• A tool for tracking, comparing, and improving social
media performance.
• Compare your Facebook Page against your
competition, or the industry.
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48. Javier M. Santos
javiermtech@gmail.com
@jmsantospr
pr.linkedin.com/in/javiermsantos
www.facebook.com/socialmediamkg
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