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Easy SEO in WordPress
     John-Michael Oswalt (JMO)
        WordCamp Houston
            08-07-2010
30 seconds about JMO
SEO experience at Schipul
for 18 months

Blogging on WordPress
since 2007

Overseen SEO config on
dozens of WP sites
SEO Basics

 Title, meta, and URL

 Page content and special elements

 Link backs
WordPress Basics
 Theme code
 Categories and tags
 Permalinks
 Privacy Settings
 RSS
4 Easy Plugins + More

 2 alternative plugins

 SEO themes

 Outside services
#1 All-in-One SEO
 Manage title tags with variables
 Control indexing
 Auto description
 Webmaster tools
 Alternative: Headspace2
#2 XML Sitemaps

 Set priorities

 Generate the sitemap

 Simple submit to SEs
#3 Google Analytics for WP
 New asynchronous code (better)
 Blocks / filters logged-in visitors
 Track outgoing links, downloads
 E-commerce integration
 Alternative: Google Analyticator
#4 Redirection

 301 and 302 redirects
 Detect 404 errors
 Auto create and regex
 Perfect for moving to WP
Themes & Services

 Scribe - scribeseo.com

 Check theme structure

 Genesis theme
http://www.studiopress.com/themes/genesis
Thanks!
John-Michael Oswalt

@jmoswalt

http://jmo.me

Wordcamp 2010
Houston Texas

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Easy SEO in WordPress - WordCamp Houston 2010

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