1. DECONSTRUCTION
DJ MAG OCTOBER 2012

2. THE FRONT COVER DOESN’T THE MASTHEAD COVERS
USE A RED-WHITE-BLACK HER WHICH COULD
COLOUR SCHEME AS MANY CONNOTE THAT THE
MAGAZINES DO. INSTEAD IT BRAND ‘DJ MAG’ IS THE
USES ALLUSIONS OF DANCE RESOUNDING IMPORTANCE
MUSIC TO GIVE A NEON, OF THE TITLE.
BRIGHT BLUE/RED COLOUR
SCHEME LIKE 3D GLASSES. THE COVER LINES ARE NEATLY
STACKED DOWN BOTH SIDES,
THEY CARRY THE 3D GLASSES
THE 3D EFFECT OF THE WRITING
COLOUR SCHEME. THERE IS
AND IMAGE COULD CONNOTE
LOTS OF THEM AND SO MUCH
REALISM OR SOMETHING BEING
INFORMATION ABOUT THE
RIGHT IN FRONT OF YOU. IT
CONTENTS OF THE MAGAZINE.
COULD BE TO PORTRAY ANNIE
MAC AS BEING A REAL, DOWN TO
ON THE TOP RIGHT THERE IS A
EARTH PERSON.
PUG EAR USED TO ENTICE OR
LURE THE READER. IT SAY ‘FULL
THE MAGAZINE DOESN’T ABIDE BY PARTY GUIDE’ WHICH
CONVENTIONAL MEDIUM CLOSE UP INDICATES THE MAIN TARGET
SHOTS. IT SHOWS A LOT MORE OF AUDIENCE ARE CLUBBERS OR
THE MODELS BODY. HER HEAD IS PARTYGOERS.
THE ONLY PART IN FOCUS,
DRAWING ATTENTION TO HER
THE WRITING CONTAINS
FACE. THERE IS NOTHING THAT
STANDS OUT ABOUT HER CLOTHES
PHRASES AND WORDS LIKE
FRONT COVER
AND THE MISE-EN-SCENE IS PLAIN ‘AMP IT UP’ WHICH FURTHER
– THE FOCUS IS HER. CONNOTES IT IS AIMED AT A
CLUBGOER MARKET.

3. CONTENTS
NOT AS STRAIGHT FORWARD AS SOME MAGAZINES, IT
USES A TITLE AND A CAPTION UNDER EACH SUBSTORY
‘FEATURES’ SECTION AND SECTIONS FOR OTHER
REGULAR PART OF THE MAGAZINE. ALL IN BRIGHT
NEON COLOURS, SIMILAR TO FRONT PAGE – COULD
REPRESENT A HOUSE STYLE?
CAPTIONS ARE SHORT AND DIRECT TO THE POINT,
THEREFORE THEY ARE A QUICK GUIDE ON WHERE TO
LOOK, THE CONTENTS PAGE IS NOT A PAGE THAT
SHOULD BE DAWDLED ON.
PICTURES DOWN THE RIGHT HAND SIDE IN A
TESSELATING MONTAGE. CONTEMPARY EFFECT
CONNOTES IT IS FOR YOUNGER PEOPLE. ALSO, THE
PICTURES HAVE PAGE NUMBERS UNDERNEATH, WITH
NO WORDS, WHICH COULD CONNOTE THE MAGAZINE
IS QUITE VISUAL, OR THAT THE PEOPLE IN THE
PICTURES ARE SO ICONIC THAT THE TARGET
AUDIENCE WOULD BE THAT WHO WOULD KNOW WHO
THEY ARE.
WITTY TITLES FOR STORIES LIKE ‘WHEREFORE ART
THOU ROMERO’ AND ‘HOT RIGHT NOW’ WHICH IS THE
NAME OF A DANCE SONG. INDICATES THAT THE
TARGET AUDIENCE IS QUITE CLEVER/WITTY.

4. DOUBLE PAGE SPREAD

5. •Colour Scheme: - the colour scheme of the double page spread carries the
3D blue/red colours from the front page and also has a strong yellow about
it. The 3D colours could show realism, or vitality, and the yellow is to suit
the part of the magazine the feature falls in (each section has a different
colour) the yellow could connote the electronics of dance music.
•Photography: - the photograph of Annie Mac looks to be taken from the
same set of photo’s as the front cover. Again, her face is in focus but the rest
of her body is blurred, as if the emphasis is on her and her mind perhaps. It
is a studio shot, and the shot is between full body and medium close up.
•Writing style: - it’s a very interview format, every point the magazine
makes is backed up by a quote from Mac. The writing is also humourous,
the magazine starts with an analysis of what is happening in the month of
November which includes ‘National Curry Week’ and ‘My (the writers
Birthday). This could connote the magazine is less formal and is therefore
aimed at a younger audience. The text:picture ratio is 50:50.
•Overall look: - The overall look of the page is quite neat and normal. A
picture on one side and text on the other. There is no indented pictures or
puffs on the page, or bubbles of writing. There is a box on the bottom right
with some information, but nothing more than that. It’s very simplistic
which could connote the magazine is aimed at people who are just
interested in what is being written.