2. SUMMARY OF THE PRESENTATION
• Introducion to Information Maps
• Difference between Information Maps and classical Information
• Advantages of using Information Maps
• Recipients of the Information
• Types of use of the received information
• Examples of Information Maps in Insurance
• Conclusions
4. MIND MAP - DEFINITION
A Mind Map is a graphical
technique to visualize connections
between several ideas or items of
information and that follows a
strict set of rules.
6. IDEA MAP - DEFINITION
An Idea Map is a Mind Map adapted
to the communication needs of the
business world and that does not
follow such an strict set of rules.
10. INFORMATION MAP FILE - CHARACTERISTICS
• Can be copied to an USB key
• Can be downloaded from the Internet
• Can be sent as an attached file in an email
• Can be examined with a free viewer
• Can be modified by the person who receives it
12. CLASSICAL METHODS TO SEND INFORMATION TO
CUSTOMERS
Several pages
Linear
Many screens
Linear
13. INFORMATION MAPS TO SEND INFORMATION TO CUSTOMERS
• Overview and Detail at the same time
• Graphic display
• All information in a single screen
• Associative, not linear