Mobile SRM by Business & Decision and Microstrategy lets you publish on Apple App Store an application to communicate strategy and financial results to investors, shareholders, analysts and business partners .

1. Mobile BI: New Challenges
for the CFO’s Office?
Introducing Mobile SRM
(Stakeholder Relationship Management)
1/12/2010
01 56 21 21 21
Business & Decision
153 rue de Courcelles
75017 PARIS
Jean-Michel Franco
Jean-michel.franco@businessdecision.com

2. 12/4/2010
CFO Plan: Developing Closer Relationships with your Stakeholders
Communicate Build trust
to your market with your
metrics
Highlight
progresses Solid financial
and achievements criteria
to external as a
stakeholders foundation…
Develop Define & fuel Provide ideas Support
the corporate overall and insights new ideas and
strategy
strategy
CFO strategies
Drive financial
Finance initiatives
and implement
Manage
Allocate the right your operations
resources to execute
strategy Source : CFO’s DNA- Ernst & Young
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3. 04/12/2010
What is Stakeholder Relationship Management (SRM) and why now?
Mobile apps, the
• Goal : communicate efficiently and
deliver the right level of information right channel to
with all of the stakeholders deliver SRM ?
• Target: Investors, Financial
analysts, Medias, Regulators, and • An innovative channel, reaching a
public… target that is mostly already
• Key content : fact and figures, equipped with mobile devices
reports and documents related to • Rich content (multimedia,
the enterprise, the key message interactive user experience, etc…)
from the CEO, CFO • An application rather than a site 
easy to customize, embedded
security…
What is
SRM ?
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4. Business & Decision & Microstrategy’s Joint Solution:
Ready to go Mobile SRM (iPhone and iPad) Application
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5. 12/4/2010
How to Deploy the Mobile SRM Offering?
SRM Starter Kit Packaged SRM as a Service
• Development and rollout of the • Quarterly update of the
€20
application for annual or quarterly K application content, with respect
results publication (5 predefined
available in 6 to quarterly results publication
scenarios, 5 interactive analysis)
weeks • SaaS Hosting
• iPad or iPhone application (*) • Up to 10 concurrent connections
published on Appstore to the BI back end
• Hosting of the application back
end for 3 months on the Business
& Decision Eolas Green Data €1 K / month
Centre (*)
SRM Extension Kit as a Service
• Personalised application with dedicated models, dash-
boards and content
• Wide scope in terms of information and related analyses
(Sustainability-related reporting, market data, etc.)
* :Draft estimation, subject to change
before final release • Role-based personalisation and security
• Mobile marketing (promotion of applications)
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6. 12/4/2010
What are the Benefits of Mobile CRM?
Enterprise perspective
• Takes a front seat to publicly venture into the mobile revolution
• Positions brand on the App Store with well-managed corporate communications
• Highlights the will to fully focus attention to shareholders, investors, business partners, etc
CFO perspective
• Leverages the power of a new communication channel to provide value to their stakeholders
• High-tech
• Engaging and personalised for stakeholders
• Direct contact: one to one, anywhere, anytime, in any form
• Demonstrate its ability to innovate, within the enterprise and externally, both to a large audience and to
a very targeted one (investors)
CIO perspective
• Deploy an enterprise mobile strategy in a very favorable context
• Highly visible, internally and externally
• Very limited investments, no CAPEX (no need to buy devices for internal use, SaaS, etc.)
• Leverages and proof tests the most innovative IT technologies (Mobility, SaaS, etc.), at no risk
• Core data need to be public, so no security issues
• Limited technical challenges (and outsourced !)
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7. Mobile BI: New Challenges
for the CFO’s Office?
Introducing Mobile SRM
(Stakeholder Relationship Management)
1/12/2010
01 56 21 21 21
Business & Decision
153 rue de Courcelles
75017 PARIS
Jean-Michel Franco
Jean-michel.franco@businessdecision.com

8. Annexes : Main Menu
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9. Annexes: Screenshots - Company, International Presence, News
La société Implantations
Business & Decision est consultant et
intégrateur de systèmes international
(CIS).
Leader de la Business Intelligence (BI)
et du CRM, acteur majeur de
l’e-Business, de l’Enterprise
Information Management (EIM), des
Enterprise Solutions ainsi que du
Management Consulting, le Groupe
contribue à la réussite des projets à forte
valeur ajoutée de ses clients.
Il est reconnu pour ses expertises
fonctionnelle et technologique par les
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10. Annexes: Screenshots - Insights From the CEO, Key Figures, Analysis
Le mot du Président Chiffres clés Analyse
CA Consolidé CA par marché
Résultat Résultat Net
opérationnel
Effectifs
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11. Screenshots: Outlook, Innovation, Other
Perspectives Innovation Autres
Calendrier
Le Groupe affiche plusieurs trimestres Financier
consécutifs de croissance de son chiffre
d'affaires qui témoignent de sa bonne
performance.
Un plan de recrutement ambitieux a été mis Télécharger le
en place en perspective du niveau d'activité
des prochains mois. Rapport Annuel
Parallèlement, l'amélioration des marges et
de la trésorerie continue d'être une des www
priorités du Groupe.
Site
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