Social Marketing is all about capturing sales leads. By harnessing the social media channels appropriately you can capture new real sales opportunities

1. Content and Campaign Management for the Real Time Web 1

2. A Web Presence vs. Web Site We are witnessing a paradigm shift in the way organizations big and small think about being online. An organization’s “Web Presence” now extends far beyond their web site, to include pages on Facebook, tweets on Twitter, videos on YouTube, blog posts on WordPress and much more.

3. Get your content found Before Traditional Web site with content buried inside. After A Web presence, with content distributed in many places Web Site Web Site Web Site Web Site Web Site 140Mail.com Buried content is not easily found. Distributed content, easily found.

4. Three levels of social Marketing social – Leveraging content and the different social landscapes to effective drive new business leads Sales social – Using public conversations online as inbound sales opportunities PR social – Finding and influencing the primary provocateurs in a specific market

5. 140Mail.com Butterfly Publisher

6. 140Sales Canned responses to tweets will increase opportunity

7. Butterfly Publisher Features Content Management Lead capture widget Content submission engine Survey’s Detailed Reporting Benefits Natural search Captures information at point of interaction FB, Blog, WebSite, Twitter UGC improves search Great way to capture UGC Measures message to lead

8. 140Sales.com Features Search query’s Content Library Data capture Reporting Filtering of ID’s Benefits Finds sales opportunities Easy point click response to sales opportunities Feed sales opportunities to a sales management system Measures message to lead Quiets the noise so the sale person can focus on the opportunities

9. Tools of the trade HubSite Aggregates and organizes all social content in one place Survey module Activates constituents and consumers to be active contributors to the brand Listening and amplifying techniques Leverage the valuable user generated content that drives interest in the brand and influence sales Content library Easy access to content sources from corporate or third party providers

11. All your messages saved here

12. Improves natural search results

13. Improves real time web search

14. Maintains your brand140Mail.com

15. Use Survey’s to generate content From affiliates

16. From the consumers A quick poll is posted to be seen by fans, friends, and followers Quick poll votes are collected

17. Answers create content Quick poll results are reviewed and posted to the same (or different) audience.

18. Amplify Content – Step 1 Locate relevant content from specific sources - searches on Twitter and Google, RSS feeds, status updates and comments, or an approved corporate library

19. Amplify Content – Step 2 Broadcast selected content to friends, fans, and followers

21. Examples

22. Engage your audience

23. Example

24. Make it all work for your partners Content originates from Health Care provider Physician (Potential approval process may be needed) Response of survey’s from the physicians Content is automatically distributed or available in a library

25. Leverage the local presence Local affiliates, franchises, and distributors get their own local real time website

26. What we can do for you Effective use of social media will build traffic to your business Activate your affiliates so they are working with you, not just for you Amplify your content so it is not hidden Butterfly Publisher is the single solution to manage your full social marketing campaign