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Social Media Tools Grid
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Tools Overview ASHA Focus Professional Focus Tips Mobile Tools
Facebook
A social networking website intended
to connect friends, family, and business
associates. Profiles are createdwith
photos, lists of personal interests,
contact information, etc. Users can
communicate with friends through
private or public messages, a chat
feature, create and join interest groups,
and “like” pages.
ASHA uses Facebook to drive
traffic to ASHA content and
foster engagement with
members and the public around
issues relevant to the
professions we represent. We
also have an Inside Workplace
Wellness page to share
information with staff and their
families.
Connect with your professional
association, follow the updates from
companies you work with, get news
updates, join groups that will help
you learn or engage with others.
Learn how to set your privacy
settings.
@+username to tag someone
in a post or photo
There are FB apps for
iPhone, iPad and
droids.
Twitter
An online social networking and micro
blogging service that enables users to
send and read text-based posts up to
140 characters. People use Twitter to
share links to interesting news or blog
posts, ask questions, have arguments
and make observations.
ASHA uses Twitter to drive
traffic to ASHA content and
engage with members and
consumers who are using
Twitter.
Build a virtual network of colleagues
with similar interests, learn by
participating in Twitter chats,
connect with your professional
associations, follow news updates,
engage with other attendees at the
next conference you attend. Use
Twitter to search for current
information on a topic.
Follow people to allow you to
see their messages in your
stream
Tweets are limited to 140
characters
@ = “at message” followed by
a twitter name to get the
persons attention
RT = retweet
# = hashtag, used to categorize
tweets by topic like #asha12
There are Twitter
apps for iPhone, iPad
and droids. Use
oneQubeto
participate in Twitter
chats.
LinkedIn
A website that allows users to maintain
a list of contact details of people with
whom they have some level of
relationship. Users can invite anyone to
become a connection. Users exchange
knowledge, ideas, and opportunities
with a broader network of
professionals.
ASHA’s LinkedIn Group used to
be a members-only resource;
the group is now public. ASHA
doesn’t actively monitor the
group. We promote some
products and services from the
ASHA Linkedin profile.
A virtual rolodex where each contact
you connect with keeps his/her own
information current. LinkedIn can be
used to build a professional network,
post and find jobs, answer questions
and to connect with a targeted
audience.Start by connecting to
groups you are already a member of.
Build your profile
Connect with others you know
Join some groups
There are Linkedin
apps for iPhone, iPad
and droids.
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2. Blog
A blend of the words web and logs, a
blog is a website or part of a website
that’s updated with new content from
time to time. Blogs are usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material like graphics or video.
ASHA’s blog is used to enhance
effectiveness across professions
and settings, increase active
involvement of members, and
improve external
communication.
Follow blogs related to your
professional focus or blogs that will
help you achieve a learning goal.
Use a RSS Reader
Subscribe to email updates
Pinterest
A virtual pin board that allows users
toorganize and share things you find
on the web. The pin boards can be
used for planning and organizational
purposes. Users are also able to
browse pin boards created by others.
ASHA is using Pinterest to share
ASHA resources as well as find
and share resources being
shared by CSD students and
professionals. We also use
Pinterest to recruit posting
vacancies to the Job Opps
@ASHA board.
All of the resources used during
Innovation Day were compiled on
Pinterest(pinterest.com/inworkwell/)
. You can follow publications, boards
created for conferences or meetings
you will be attending, and pins from
other people with similar interests.
Pin = share an image with a link
Board = pins organized around
a topic
Repinning = sharing what
someone else pinned
There are Pinterest
apps for iPhone, iPad
and droid
Instagram
An app that allows users to share
photos. You snap a picture, choose a
filter to transform its look and post it.
You can share it to Facebook, Twitter
etc.
The ASHA Leader is conducting a
photo contest with Instagram, A
Week In the Life of the
Professions, to showcase our
members helping people
communicate. #ashaigers
Follow businesses and brands you
like to learn about new product
offerings. Employers are using
Instagram for branding and
recruitment.
# = hashtag, used to categorize
tweets by topic like #ashaigers
or #ashastaff
@+username to tag another
user in a photo
There are Instagram
apps for iPhone and
droid. You can also
use webstagram.com
as a viewer.
Vine
Create six-second looping videos to
share on Twitter and Facebook. Think
of it like Instagram, except with videos
instead of pictures.
We’re discussing ways we can
use Vine in the future. See 16
Ways Businesses are Using
Twitter Vine from Social Media
Examiner.
There is iPhone app.
An Android version is
supposedly coming
soon.