You know, they're like editors for broadcast, but different. Get help from two advisers (Jesse Sutherland and Matt Rasgorshek) who have explored what "producer" should truly mean. We'll talk roles, responsibilities, expectations, and workflow. And no, we won't actually beat anyone up ... promise. This presentation was given at the 2013 JEA/NSPA Fall Convention in Boston, MA. Jesse Sutherland and Matt Rasgorshek, along with their producers Caroline Luther (WTV EP), Emily Glazer (WTV EP), Lily O'Brien (WKHS-TV EP), and Nicole Piette (WKHS-TV AP).

1. Our Producers Can
Beat Up Your Editors
A LOOK at WHAT IT TAKES TO RUN THE SHOW
With Matt Rasgorshek, Jesse Sutherland
FALL 2013 #nhsjc
Lily O’brien, Nicole Piette, Emily Glazer, Caroline Luther
Our Producers can beat up your editors

2. The Advisers
Matt Rasgorshek
@Matt_raz
Jesse Sutherland
@jmclean3
FALL 2013 #nhsjc
Our Producers can beat up your editors

3. The Advisers
Matt Rasgorshek
@Matt_raz
Adviser, Warrior TV & westside wired
Westside High School - Omaha, Nebraska
Jesse Sutherland
@jmclean3
Adviser, WKHS-TV & Waterford Drift
Waterford Kettering HS – Waterford, Michigan
FALL 2013 #nhsjc
Our Producers can beat up your editors

4. The Producers
Emily Glazer Caroline Luther Lily o’Brien
Executive
producer
Executive
producer
Executive
Producer
Nicole Piette
Associate
Producer
FALL 2013 #nhsjc
Our Producers can beat up your editors

5. Part 1
What they are
How do we define ‘producer’?
FALL 2013 #nhsjc
Our Producers can beat up your editors

6. Types of Producers
Executive
Producers
Associate
Producers
FALL 2013 #nhsjc
Our Producers can beat up your editors

7. roles
EP
• Execute Mission
Statement
• Focus overall
mission
• Advise/Manage
other staff
• Make last call on
stories
AP
• On same page as
EPs
• Execute more dayto-day operation
• 2nd gate before EP
approval
FALL 2013 #nhsjc
Our Producers can beat up your editors

8. FALL 2013 #nhsjc
Our Producers can beat up your editors

9. Part 2
What we look for
How do you pick ‘em?
FALL 2013 #nhsjc
Our Producers can beat up your editors

10. What we look for
You have to:
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Be better than anyone else
Want to do this
Have the time to do this
Be able to communicate
Be able to think on your feet
Be humble, yet confident
Be able to adjust
Be able to learn
Be willing to work your butt off
FALL 2013 #nhsjc
Our Producers can beat up your editors

11. plain w hy
Ex
Our Producers can beat up your editors
FALL 2013 #nhsjc
workshops Be prepa
red
t training
Ge
Interview Answer Q’s
Apply
itment
comm
Hard work
learn f
rom ve
ts
ication
appl
Letter of intent
Staff re
cs
Prove it
On crew
How we pick Them

12. Part 3
What we expect
Roles, responsibilities,
expectations, etc.
FALL 2013 #nhsjc
Our Producers can beat up your editors

13. What we expect
Producers have to:
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Know good video stories
Be tech savvy
Be able to troubleshoot (audio, video, editing issues)
Set a good example at all times
Manage personalities
Constantly be learning
Want to leave a legacy (the good kind)
FALL 2013 #nhsjc
Our Producers can beat up your editors

14. Part 4
What really happens?
Hear it straight from the source(s)
FALL 2013 #nhsjc
Our Producers can beat up your editors

15. balance
responsibility
Deal w/ Drama
Organize your
Time
Be a
mentor
Build RapporT
Leave a legacy
develop
respect
FALL 2013 #nhsjc
Our Producers can beat up your editors

16. CONTACT us
@Matt_raz
@jmclean3
jmclean3@gmail.com
mrasgorshek@gmail.com
Slideshare.net/jmclean3
FALL 2013 #nhsjc
Our Producers can beat up your editors

17. THANK YOU FOR listening to our
rambling
FALL 2013 #nhsjc
Our Producers can beat up your editors