Jacqui Malpass Services

1. What can I help you with?
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2. Introduction to ignite
 The ignite programme provides you with the
tools, skills & knowledge, to enable you to work
with the customers that you want to, make more
profitable sales and deliver great value. Where
your people are motivated and inspired to
communicate your key messages.
Customer
Order creation Coaching &
Where are we Brand refresh relationship Tactical planning
process training
management
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3. ignite
Customer
Order Tactical Coaching &
Where are we Brand refresh relationship
Creation planning training
management
SWOT Upgrade New business System selection Ideal marketing mix 121 coaching
Coaching & Training
Brand refresh
CRM
Order Creation
Where are we
Tactical planning
PEST Re new opportunity profile System review Campaign planning Workshops
5 FORCES Sales toolkit Process walk through Implementation Direct mail / email
Competition • Proposal Lean it up Hand holding Social Media
• Presentation Lead generation plan
• Website Getting the most from Telemarketing
Brand messages Visual order your system PR
management Motivating users
PR
Reporting
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4. Review
 Before you embark on any project you should start
with a review. How else can you determine where
you are going or what you need?
Who are Where are Where are How do we How will
we? we? we going? get there? we know?
Vision SWOT Markets People KPI
Where are we going
Who are we
Where are we
How to get there
How will we know
Purpose PEST New business Customers Evaluation
Values 5 FORCES opportunity profile Finding Control
Culture Competition Market penetration Attracting
Brand Market development Keeping
New product
development
Diversification
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5. Develop
 Communicating who you are
 Building your sales toolkit
 Creating robust processes underpinned by the right
technology
 Choosing the right partners
How do we How can we What
How do we express
show that be more systems can
who we are
we can effective support us
Process
Technology
Sales tool kit
Communication
Language Online New business CRM
Brand Proposal opportunity E-marketing
profile
Collateral Social Media
Lead generation
Presentation
Lead conversion
Case studies
Order creation
PR
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6. Partners
 Brand refresh – Creating Media
 PR – MandM Communications
 Telemarketing – Pete Sturgess Consultancy
 Web Development – Core / 3rd Stage
 Business Mastermind Groups – The Growth Circle
 Marketing and PR Training – MandM
Communications
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7. Grow
 People are your most valuable resource.
Developing your people does not just improve
their personal effectiveness – it can improve the
performance of your organisation as a whole.
How can
What gets What skills
Who are you you be more
you going do you need
effective
Communication Engagement Listening Communications
MPI-Test
Coaching
People
Training
Language Motivation Goals Assertiveness
Behaviour Performance Action plans Coaching
Passion Support
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8. Frequently asked questions
 Do we have to take all 3 areas of the programme?
 Review can be taken in isolation as you can use this information to build a change
programme yourselves
 Develop works in partnership with review
 Grow can be undertaken in isolation
 How long does review take?
 Typically 3-4 weeks, however if you are committed and have the time then we can
shorten the process to 2-3 weeks
 How long is the programme?
 3 months (or longer) depending upon what is uncovered and what you need to do
 We want to employ a marketing assistant how can you help
 I can help you to choose the right person and then support them in their first few
months in whatever way we deem is the right way
 What happens after 3 months
 The Ignite programme is designed to teach you how to fish, so that you can take control
of your sales and marketing, however you can continue the programme as long as is
necessary, the objective is to get you into a position where you are in control
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9. What else?
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10. Team building and effective communications
through journaling and creative writing
 A journaling and creative writing workshop will:-
 Enhance your workforce’s ability to deal with change and uncertainty
 Provide life-long tools which will enable well-being, improve
performance and productivity
 Build teams and improve communications
 Reduce resources lost to absence, stress and staff turnover
 Benefits:-
 Breaks down barriers
With absenteeism and stress-
 Builds relationships related illness at record highs,
 Improves communication the health and morale boosting
 Raises awareness of self and others value of fun, creativity and self
awareness at work shouldn’t
 Improves morale be underestimated.
 Reduces job stress
 Increases creativity
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11. Accende
 accende is a coaching, training and leadership
consultancy that works with businesses, education
& training providers, and public sector
organisations to develop their people via
MPI@Work development programmes.
 www.accende.co.uk
 Now recruiting associates
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12. MPI@Work
 The meta-cognitive pattern indicator (MPI) is a
diagnostic instrument for assessing
how individuals think and learn.
 We all run patterns in the way we think and behave; we have become so
used to thinking and behaving in particular ways that we don’t usually
think about them consciously. Being able to ‘think about our thinking’
means we can assess how our patterns of thinking influence our
behaviour.
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13. Why Me?
 Motivation, inspiration, energy, enthusiasm,
reliability, focus, drive, spirit, desire to do a great
job for you, with you!
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14. What can I bring to your organisation?
 A practical approach, as one who has always got her ‘hands dirty’, not
only can I offer advice/strategy, I can actually do it
 Playing Devil’s Advocate to ensure that all options have been considered
 Someone else to bounce ideas off / sounding board
 On-going support. I am available at almost any time (though I do need to
sleep sometimes)
 Experience with a wide range of businesses and types of people
 Trainer for over 30 years
 Sales and marketing for over 20 years
 Coaching for over 5 years
 Passion. I always endeavour to over deliver and have great pride in my
work
 Fun. If you can't enjoy yourself - what's the point?
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15. www.jacquimalpass.com
jacqui@jacquimalpass.com
07862 260095