This is a social media presentation I did for my final senior project at CUW. I focused on sharing my thoughts on social media and how it can help you land your first job.

1. Social Media andwhat it can do for YOU!
ByJC Maldonado
Senior Seminar Presentation

2. First of all….wtf is social media???
Social media refers to activities, practices,
and behaviors among communities of
people who gather online to share
information, knowledge, and opinions
using conversational media.
Conversational media are Web-based
applications that make it possible to
create and easily transmit content in the
form of words, pictures, videos, and
audios. (Brake, Safko, 2009)

3. The social media sites that fill the
internets

4. What social media is NOT
 It is not Twitter, Facebook, Ning, Linkedin,
YouTube, or other sites out there
 These are SOCIAL MEDIA TOOLS
 “Social media is about enabling
conversation…it is also about how this
conversation can be prompted, promoted,
and monetized.” (Brake, Safko, 2009)
 People are talking about you, it might be
friends, classmates, customers, or
employers….how will you respond?

5. First three rules of
social media for
business YOU!
1. Social media is all
about enabling
conversations
2. You cannot control
conversations, but
you can influence
them.
3. Influence is the
bedrock upon which
all economically viable
relationships are built.
(Brake, Safko, 2009)

6.  Most of us are graduating in less than a
month and will be looking to start our
careers…the biggest thing you can do to
help your search is social media
 Do you think that sending out resumes to
every job opening you find will work?
 What if there was a way that you could
put your resume, past work experience,
skills, and more out for any potential
employer to see??

7. 5 things every student should do!
1. Develop a personal brand

8. Personal branding
expert Dan
Schawbel, author
of Me 2.0
What is your personal
brand?
 “Personal branding is
about unearthing what is
true and unique about
you and letting everyone
know about it. As a brand,
you are your own free
agent: you have the
freedom to create a
career path that links to
your talents and interests
with the right position…”
(Schawbel, 2009)

9. Develop a personal brand that helps you
stand out
 What can you offer to your employer?
 What makes you different than the other
thousands of graduates that are searching for
jobs?
 Find the identity and voice that will display
that you are a valuable asset to whoever
hires you!
 Apply it to whatever you do, whether it’s
online or offline
 Show your “value proposition”
(Schawbel, 2009)

10. What do you have to offer?
 A robust professional network?
 Endorsements from respected colleagues
 Previous accomplishments with cataloged
results?
 A diversified and unique skill set?
 “Approach your career in terms of
differentiation (standing out in the crowd)
and marketability (providing something
that other people want and need”
(Schawbel, 2009)

11. 2. Network, network, network
 Networking is a huge key to getting your
name out for people to recognize…the
more often people see your name, face,
read about what you are doing the better
 If you meet someone in person, then find
them on a social media site, most likely
they are on one
 With social media you can reach out to
them through Linkedin or Twitter by
simply saying nice to meet you and
establish a connection without
overstepping personal boundaries

12. LINKEDIN
 Linkedin is the largest professional social
network online, with over 65 million users
 Set up your own professional profile,
including, skills, interests, current
position, previous employment, and even
your resume!!! I can even put this
presentation up so that future employers
can see my work!

13. Use Linkedin to connect with people you
know, they may be friends, family members,
professors, etc.
According to Socialnomics author and
creator of the video Social Media
Revolution, Erik Qualman, 80% of
companies are using Linkedin to find
employees

14. 3. Build an online and in person
network of people
 Find people you know, develop a relationship first, then
connect
 Whether it is your Linkedin account, Twitter, or whatever
social media application you are using, the key is to “fish”
with the biggest “net” possible
 The larger your network, the more authority you will have
and larger chances you will have to help others and for
others to help you

15. Getting started…
 You want to connect with anyone that
might help you land a job or may know
someone who is hiring
 What is amazing about social media is
that your networks are doubled if not
tripled
 Employers can use the Linkedin search
engine to find you
 Co-workers, teachers, coaches, and
others can post recommendations about
you

16. It’s legit
 Mike Brady, 33, a Naperville resident who was laid off by the Bank of
America in April 2008, used LinkedIn in his recent job search. “When I
found a job I liked, whether it was through a company’s website or
through a job board, I would check LinkedIn to see if I knew anybody at
the company or if I was a second degree away,” Brady says. “Then I
would try to get my foot in the door that way.”
 Barbara Maldonado used Twitter to put the word out that she was looking
for work and followed other people who were in the same situation. “If
anyone was looking for a job, I left a note that said I’m in the same boat,
asked what they are looking for, and said if I run across anything in [your
area], I’ll keep you in mind,” she says. In March, she accepted a job as a
business development manager with Elmhurst-based Marketing
Resources, the direct result of a LinkedIn conversation that had started
five months before. (Little, 2009)

17. What authors Chris
Brogan and Julien
Smith say…
“The wider your network, the easier it
is to get things done. Get to know
more people. Do it in person at
events. Do it online by commenting
on blogs. Follow more people on
Twitter. Expand on Linkedin. Cultivate
your network by passing information
on to people who may be able to use
it. We can’t stress this enough:
Powering your network and growing
it into something far-reaching and
diverse means a world means a world
of difference. “
“As you start developing more and
more online relationships make sure
you build strong personal
relationships that allow you to share
genuine thoughts, not just networks
of shallow contacts.” (Brogan, Smith,
2009)

18. Brian Solis,
author of Engage
“Social networks are
indeed a hub for your
digital identity and
activity, connecting the
disparate pieces of
your persona from
across the distributed
web and portraying a
more crafted,
organized, and
representative digital
resume and knowledge
portfolio” (Solis, 2009)

19. 4. Never stop learning
 Never be afraid to learn something new or
embrace technology
 The speed at which technology and
information is being shared is moving
exponentially. If you fail to stay on track
with innovation, YOU WILL BE LEFT
BEHIND
 In order to succeed you must possess a
eagerness to learn and a ‘Can do’ attitude
 I used a Kindle, or e-books for nearly all
of my research for this presentation

20. 5. Its all about
relationships…online and
offline
 “Relationships are measured
by the values, actions, and
sentiments that others take
away from each conversation”
(Solis, 2009)
 “We’ve discovered that people
who understand how to build
relationships on the Web also
know how to make business
happen using this
understanding” (Brogan,
Smith, 2009)
 “Social networks are about
being social and building
genuine relationships for
mutual gain” (Halligan, Shah,
2010)

21. Social media to me is like trading
baseball cards…
 Everyone wants an “even trade”
 Your online and offline relationships
should always be about helping
others…connecting, sharing, talking, and
giving
 Always give more than you take and
people will respect and value your
connections…in turn they will want to help
you

22. Resources
 Brake, D, & Safko, L. (2009). Social media bible (Kindle
version)
 Brogan, C., & Smith, J. (2009). Trust agents: using the
web to build influence, improve reputation, and earn trust.
Hoboken, NJ: John Wiley & Sons, Inc..
 Halligan, B, & Shah, D. (2010). Inbound marketing(Kindle
version)
 Little , R. (2009, August). Will Work for friends. Chicago
Magazine, Retrieved from
http://www.chicagomag.com/Chicago-Magazine/August-
2009/Will-Work-for-Friends/
 Qualman, E. (2009). Socialnomics. Hoboken, NJ: John
Wiley & Sons, Inc..
 Schawbel, D. (2009). Me 2.0 (Kindle version)
 Solis, B. (2009). Engage (Kindle version)