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socialmediainnovation group




                              April 27, 2009 at Interactive Austin 09
                              presented by John McElhenney
                              http://uber.la & @jmacofearth
  SocialMedia is the Cluetrain
         Be REAL and be REAL TIME

         Engage and Reciprocate
         Show Up Where the Conversation Is

         Beyond Conversation – What’s the ROI?
         Personal Brand vs. Corporate Brand




                                           socialmediainnovation group
© 2009 John McElhenney
  1,729          diggs and 419,777 views




                                                   socialmediainnovation group
© 2009 John McElhenney
  3,673          diggs and 149,683 views




                                                   socialmediainnovation group
© 2009 John McElhenney
  Dell's Direct2Dell blog wrote, quot;Now's not the time
          to mince words, so let me just say it... we blew it.”
         Dell also posted its own series of quot;confessions.quot;
          Number one: quot;Ok, we goofed. We shouldn't have
          sent a notice. To my earlier point, we appreciate
          the reminder from the community. Point taken.quot;
                                                 socialmediainnovation group
© 2009 John McElhenney
  Google has
          72% of the
          search volume
         Over 3X Yahoo!


         Slam Dunk,
          Right?




                           socialmediainnovation group
© 2009 John McElhenney
  Google  has 6.58% of the
                            total web traffic
                           Less than 7%!
                           Slam Dunk, Right?


                           Uh…   No.

                           93.42%DON’T Google to
                          get where they are going.


                                        socialmediainnovation group
© 2009 John McElhenney
Business

            International
   Consumer
                                         Government




                                                       socialmediainnovation group
© 2009 John McElhenney
An Online Media Strategy
                Can Connect More Networks
                                             Business
                                                         A client may need work
                                                          in additional matters
            International
   Consumer
                                          Government


     The full range of services are interconnected




                                                            socialmediainnovation group
© 2009 John McElhenney
Lack of an Online Media Strategy
                    Can Hurt You
                                               Business

            International
      Consumer
     CORE Competencies not
                                              Represented Collectively
                                            Government


     Expertise stays isolated
                                                   Success in one area may
                                                 not lead to broader awareness

                                                            socialmediainnovation group
© 2009 John McElhenney
Organic Network Growth   Strategic Network Growth




                                                socialmediainnovation group
© 2009 John McElhenney
Contribution




                         Content                                   Reciprocity




                                   Value                  Accumulation




                                                                           socialmediainnovation group
© 2009 John McElhenney
Thank You



                         txt: “jmacofearth”
                               to 50500




                                              John McElhenney
                                              john.mcelhenney@gmail.com
                                              http://uber.la
                                              http://socialmediaandinnovation.com




                                                socialmediainnovation group
© 2009 John McElhenney

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Social Media Success Strategies

  • 1. socialmediainnovation group April 27, 2009 at Interactive Austin 09 presented by John McElhenney http://uber.la & @jmacofearth
  • 2.   SocialMedia is the Cluetrain   Be REAL and be REAL TIME   Engage and Reciprocate   Show Up Where the Conversation Is   Beyond Conversation – What’s the ROI?   Personal Brand vs. Corporate Brand socialmediainnovation group © 2009 John McElhenney
  • 3.   1,729 diggs and 419,777 views socialmediainnovation group © 2009 John McElhenney
  • 4.   3,673 diggs and 149,683 views socialmediainnovation group © 2009 John McElhenney
  • 5.   Dell's Direct2Dell blog wrote, quot;Now's not the time to mince words, so let me just say it... we blew it.”   Dell also posted its own series of quot;confessions.quot; Number one: quot;Ok, we goofed. We shouldn't have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken.quot; socialmediainnovation group © 2009 John McElhenney
  • 6.   Google has 72% of the search volume   Over 3X Yahoo!   Slam Dunk, Right? socialmediainnovation group © 2009 John McElhenney
  • 7.   Google has 6.58% of the total web traffic   Less than 7%!   Slam Dunk, Right?   Uh… No.   93.42%DON’T Google to get where they are going. socialmediainnovation group © 2009 John McElhenney
  • 8. Business International Consumer Government socialmediainnovation group © 2009 John McElhenney
  • 9. An Online Media Strategy Can Connect More Networks Business A client may need work in additional matters International Consumer Government The full range of services are interconnected socialmediainnovation group © 2009 John McElhenney
  • 10. Lack of an Online Media Strategy Can Hurt You Business International Consumer CORE Competencies not Represented Collectively Government Expertise stays isolated Success in one area may not lead to broader awareness socialmediainnovation group © 2009 John McElhenney
  • 11. Organic Network Growth Strategic Network Growth socialmediainnovation group © 2009 John McElhenney
  • 12. Contribution Content Reciprocity Value Accumulation socialmediainnovation group © 2009 John McElhenney
  • 13. Thank You txt: “jmacofearth” to 50500 John McElhenney john.mcelhenney@gmail.com http://uber.la http://socialmediaandinnovation.com socialmediainnovation group © 2009 John McElhenney