This is something we put together for the partners at Founders Fund to present our new idea, TopFans.com.

1. BRAINSTORMING SESSION
PRODUCT & DISTRIBUTION IDEA GENERATION / SPARRING

2. Agenda
• Back-story:
• Zivity
• War of the Roses
• Top Fans: 3-phase strategy:
• Launch
• Game
• “Just add Stars”

3. Artist : Fan Interaction Platform
Virtual Currency
Crowd-sourced Content
Tiered Fandom / Contests
Requires recruiting + farming relationship with artists
Specific niche

4. War of th
e Roses

5. •From concept to 15k actives in 4 months
• P2P (fan to fan) OR Stars as game-pieces
• Dual virtual currencies: Red & White Roses
• Currency “wilts,” promoting urgency
• Game mechanics drive engagement
•No stars required for growth + play
• Payments via Paypal™ + mobile (soon)

6. 3 Factors Converge:
Tiered Fandom
Business Model
Accelerant:
Real Stars
on Twitter
Virtual Currency Mainstreaming
w/ Game Mechanics of Twitter + FB

7. Enter:
Subscribe and moderation
Fan-sourced voting
to stars
The ultimate prize: compete to connect with idols

8. an 80%
solution
that hits “Us Weekly” demo:
5,000+ stars,
more daily

9. 3 phase Dev Strategy:
3. Stars
2. Game
1. Launch
Distribution, distribution, distribution, distribution.

10. !
ve
Phase 1:
Li
Launched
in 30 days.

11. Phase 2: Stoke Engagement with Game Mechanics

12. BRAINSTORMING: Phase 2: Game Mechanics
• Contest platform: unlock digital downloads by being the Top Fan
• Meter access to stars based on level of engagement
• Adopt a star profile / leader of the fan club
• Let paying users jump the star line by selling VIP badges
• Whitewashing judo: reward power users…
• …for star profile creation + curation
• …for content discovery
• …for post moderation
• …for referring
• House-sitting for Shaq

13. BRAINSTORMING: Distribution
• “Digg bar”
• Twitter strategy
• Star widget (show widget)
• Adwords
• SEO
• online word-of-mouth via blogs + social networks
• Star Promotions

15. Phase 3: Reach Critical Mass with A/B/C-list stars

16. Q+A…Appendices