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Our 140 Character pitch, word by word.




Follow along, karaoke-style!

         Copyright 2010, 140 Proof. All rights reserved.
What’s 140 Proof?



Highly-targeted, explosively social ads on Twitter.
Simple, measurable engagement for brands, with
integrated reach across mobile and web.




               Copyright 2010, 140 Proof. All rights reserved.
Highly targeted personas

TARGET DEMOGRAPHIC
PERSONAS USING CRITERIA LIKE:
                                                                                          BUSY MOMS
• Level of Influence
• Interest Category
• art, blogging, celebrities, design,
• fashion, movies, music, news, politics,
• sports, tech, travel
• Gender
                                                                                          WORKING
• Keyword                                                                                 PROFESSIONALS
• names, places, topics mentioned
• searches, #hashtags, @mentions
• Geo-Location
• OS / App Platform
• mac / windows                                                                           TECH TRENDSETTERS
• web / desktop / mobile
• iphone / android / blackberry




 Highly-targeted, explosively social ads on Twitter. Simple, measurable
 engagement for brands, with integrated reach across mobile and web.

                                            Copyright 2010, 140 Proof. All rights reserved.
Retweets multiply earned reach
         WATCH YOUR MESSAGE RIPPLE THROUGH THE ECOSYSTEM:




    ORIGINAL PROSPECT




Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.

                        Copyright 2010, 140 Proof. All rights reserved.
Ads on Twitter look like this:




Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.

                        Copyright 2010, 140 Proof. All rights reserved.
Twitter: the new frontier of brand communication

                                                                   • 16mm+ highly valuable users in network
                                                                   • 65mm new tweets posted daily
                                                                   • 90.94% of all Twitter users are active
                                                                   • Average Twitter user tweets at least once daily
                                                                   • 1.44% of all tweets are retweets
                                                                   • 37.95% of all tweets contain an @mention
                                                                   • 72% publish blog posts at least once a month 
                                                                   • 70% comment on others’ blog posts 
                                                                   • 61% write at least one product review a month 
                                                                   • 61% comment on news sites
                                                                   • 56% write articles for third-party sites 
                                                                   • 53% post videos online 
                                                                   • 48% share deals found via coupon forums

                                                                              * HubSpot - State of the Twittersphere




  Highly-targeted, explosively social ads on Twitter. Simple, measurable
  engagement for brands, with integrated reach across mobile and web.

                          Copyright 2010, 140 Proof. All rights reserved.
Simple and fast.




Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.

                        Copyright 2010, 140 Proof. All rights reserved.
Atlas, DoubleClick, plus Social Reporting




                                                                          +


Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.

                        Copyright 2010, 140 Proof. All rights reserved.
These brands are succeeding with 140 Proof




                                                                          INFINITI




Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.

                        Copyright 2010, 140 Proof. All rights reserved.
75% of Twitter activity happens in apps
   ÜBERTWITTER, ITWEET, ECHOFON, TWEETGRID, HOOTSUITE, TWEETPHOTO, TWITBIN




Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
                      140 Proof’s network includes Twitter apps with coverage across
                     the Web, Windows, Mac, iPhone, Android, & Blackberry
                          Copyright 2010, 140 Proof. All rights reserved.
End.




(Behind the curtain)


   Copyright 2010, 140 Proof. All rights reserved.
Sample Campaign Flow




       dennys
                 snack


                               +                                                     +
   moon over my-hammy
    coffee
                  hungry
      bre akfast




When someone says Denny’s          …and logs in to Twitter between                       …they’ll receive a realtime
related keywords on Twitter…        10pm & 5am, in the NY market                                        Denny’s ad.




                                   Copyright 2010, 140 Proof. All rights reserved.
the engagement
              supercharger
              for twitter
                               What if we’re not ready to tweet?
                               Can we still use 140 Proof ads?
what is it?


how does it work?


how does it look?
                               Most definitely!
                               Often our customers are large
                               organizations with tight deadlines,
                               who are unwilling or unable to take
                               on the 24/7 responsibility of running
what can we measure?
                               a social media campaign. That’s no
                               problem for us.


                               Our professional services team can
                               help you launch a far-ranging Twitter
                               campaign without even a password.
what’s included?               Give us a brand name, 48 hours, and
                               we’ll have your ads running just as if
                               you’d tweeted them.




www.140proof.com
Call 1-800-369-8393
                                                    Copyright 2010, 140 Proof and Bubble Fusion Labs
                                                    Copyright 2010, 140 Proof and Bubble Fusion Labs
All 140 Proof agency campaigns
 INCLUDE FULL SERVICE OPTIMIZATION + ONGOING SUPPORT




1. custom demographic targeting
  Our analysts use demographic data, surveys, and custom
  metrics to precisely define specific persona-based audiences.


2. creative optimization + freshening
  140 Proof employs copywriters who understand and excel at
  Twitter, using conversational voice and natural Twitter-speak.



3. optimized flighting for best yield
  We’ll help schedule your flights and advise on frequency
  management and app publisher selection and exclusion.




                  Copyright 2010, 140 Proof. All rights reserved.
Get started now!




hello@140proof.com



   Copyright 2010, 140 Proof. All rights reserved.

Mais conteúdo relacionado

Kicking Ass with Twitter Advertising - 140 Proof

  • 1. Our 140 Character pitch, word by word. Follow along, karaoke-style! Copyright 2010, 140 Proof. All rights reserved.
  • 2. What’s 140 Proof? Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 3. Highly targeted personas TARGET DEMOGRAPHIC PERSONAS USING CRITERIA LIKE: BUSY MOMS • Level of Influence • Interest Category • art, blogging, celebrities, design, • fashion, movies, music, news, politics, • sports, tech, travel • Gender WORKING • Keyword PROFESSIONALS • names, places, topics mentioned • searches, #hashtags, @mentions • Geo-Location • OS / App Platform • mac / windows TECH TRENDSETTERS • web / desktop / mobile • iphone / android / blackberry Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 4. Retweets multiply earned reach WATCH YOUR MESSAGE RIPPLE THROUGH THE ECOSYSTEM: ORIGINAL PROSPECT Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 5. Ads on Twitter look like this: Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 6. Twitter: the new frontier of brand communication • 16mm+ highly valuable users in network • 65mm new tweets posted daily • 90.94% of all Twitter users are active • Average Twitter user tweets at least once daily • 1.44% of all tweets are retweets • 37.95% of all tweets contain an @mention • 72% publish blog posts at least once a month  • 70% comment on others’ blog posts  • 61% write at least one product review a month  • 61% comment on news sites • 56% write articles for third-party sites  • 53% post videos online  • 48% share deals found via coupon forums * HubSpot - State of the Twittersphere Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 7. Simple and fast. Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 8. Atlas, DoubleClick, plus Social Reporting + Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 9. These brands are succeeding with 140 Proof INFINITI Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  • 10. 75% of Twitter activity happens in apps ÜBERTWITTER, ITWEET, ECHOFON, TWEETGRID, HOOTSUITE, TWEETPHOTO, TWITBIN Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. 140 Proof’s network includes Twitter apps with coverage across the Web, Windows, Mac, iPhone, Android, & Blackberry Copyright 2010, 140 Proof. All rights reserved.
  • 11. End. (Behind the curtain) Copyright 2010, 140 Proof. All rights reserved.
  • 12. Sample Campaign Flow dennys snack + + moon over my-hammy coffee hungry bre akfast When someone says Denny’s …and logs in to Twitter between …they’ll receive a realtime related keywords on Twitter… 10pm & 5am, in the NY market Denny’s ad. Copyright 2010, 140 Proof. All rights reserved.
  • 13. the engagement supercharger for twitter What if we’re not ready to tweet? Can we still use 140 Proof ads? what is it? how does it work? how does it look? Most definitely! Often our customers are large organizations with tight deadlines, who are unwilling or unable to take on the 24/7 responsibility of running what can we measure? a social media campaign. That’s no problem for us. Our professional services team can help you launch a far-ranging Twitter campaign without even a password. what’s included? Give us a brand name, 48 hours, and we’ll have your ads running just as if you’d tweeted them. www.140proof.com Call 1-800-369-8393 Copyright 2010, 140 Proof and Bubble Fusion Labs Copyright 2010, 140 Proof and Bubble Fusion Labs
  • 14. All 140 Proof agency campaigns INCLUDE FULL SERVICE OPTIMIZATION + ONGOING SUPPORT 1. custom demographic targeting Our analysts use demographic data, surveys, and custom metrics to precisely define specific persona-based audiences. 2. creative optimization + freshening 140 Proof employs copywriters who understand and excel at Twitter, using conversational voice and natural Twitter-speak. 3. optimized flighting for best yield We’ll help schedule your flights and advise on frequency management and app publisher selection and exclusion. Copyright 2010, 140 Proof. All rights reserved.
  • 15. Get started now! hello@140proof.com Copyright 2010, 140 Proof. All rights reserved.