Latreach Hispanic Marketing Services

LatReach LLC: your access to the Hispanic Market in the US.

You shouldn’t miss a 450 companies in the US, with Latreach LLC is a
huge marketing budgets, specialized firm that helps
billion dollar market.
mistakenly translate companies reach out to
Depending on your their campaigns. But the the Hispanic/Latin market
product or service, you audience is listening, by defining the optimal
could be missing up Hispanics notice those business marketing mix:
to 35% of your market mistakes because it's not Product, Price, Place and
potential just by not just about translating, Promotion with proper
reaching out to Hispanics there has to be a strategic planning and clear
in the US. Or even worse, planning process. objectives.
you might be positioning
your brand further away If you think your business
from them by not doing it could fall into this
right - you could just be description please let us
getting lost in translation. assess your situation and
You would be surprised help you succeed in your
how many Fortune 500 task.

According to the 2010 US Census 50.5 million Hispanics
How many hispanics live in live in the United States and represent 450 billion dollars
the US? in expense each year. In states like Texas or California
they represent more than 35% of the total population. But

50.5million
there’s other not so obvious places that deserve attention
as well: Arizona: 29%, Nevada: 26%, Colorado: 20%,
Florida: 22% New Jersey & New York: 17% each.

LatReach, LLC 3200 Southwest Freeway Suite 3300 77027 Houston Texas info@latreach.com

Let us give it a try, we think
OUR SERVICES: you’ll have fun working
with us.
LatReach is the door you
are looking for.
1- Hispanic Marketing
Strategy
•Existing Campaign
Adaptation
•Graphic Design
•Branding and Naming
•Market Research

2- Copywriting Services
The process of writing words to
promote a business, person,
opinion, or idea. We offer our
creativity and experience
adapted to your intended
message in order to connect with
your target and push for a
response.
1- Hispanic Marketing Strategy
3- Translating Services
From a simple paragraph to a
complete corporate manual, Not all Latinos are the same. Some are second or third
websites, newsletter, etc. generation US citizens that love the American way of life and
want to be approached in English but have deeply engraved
4- Language Audit Latin traditions. Others might be new to this country and do
not speak English or simply prefer to be approached in
Services
Spanish. Further, a word that might be a marketing hit for
FInd out if your Spanish speaking
call center is doing
Mexicans, could even be offensive for Venezuelans, or
a good job.
Peruvians; but what if there are no Venezuelans or
Peruvians in your target market? Are you aware of who's
5- Online Marketing listening?
• Website Translation So there's several variables to take into consideration to be
• Search Engine Optimization able to get to know your market properly. We can help
(For your Spanish website) research and find out what you need to know before
• Social Media in Spanish designing or adapting your campaign.
• Digital Public Relations
• Blog (Spanish) Whatever you do: never simply translate an English written
• Video Production campaign. Chances are you'll get lost in translation.

Existing Campaign Adaptation
More Facts to
You already have a very successful ongoing campaign
Consider: oriented to the English speaking market and want to use it
for the Spanish speaking crowd? That's a tricky road to walk
TOTAL HISPANICS IN THE into and 90% of the time big companies don't get it right
US: 50,478,000 and counting
because it's not about translating. The worst thing you can
TOTAL HISPANIC do is have someone get a dictionary and simply translate the
HOUSEHOLDS: 10,412,000 words because these two beautiful languages think
differently. But not everything is lost about your existing
AVERAGE ANNUAL campaign when trying to redirect it to a different group, it's
EXPENDITURE PER tricky but can be done. Let us give it a try. We think you'll be
HOUSEHOLD: $43,052
amazed.
Source: 2010 US Census


“If all you ever do is all you’ve ever done, then all you’ll
ever get is all you ever got.”

Market Research

How big is this potential market be for you?
You can read about the total Hispanic
population in the US and it's growth rates
but how can this help your business? Is your
product or service right for this different
target?

Before making important decisions or
investing huge budgets into a marketing
effort, we can help research and answer
these questions for you. Either polling
in the streets, conducting an investigation in
local stores, directing focus groups and/or
statistic researching, we will most likely
Graphic Design come up with valuable information that
Graphic Design also requires knowing your could assure success to your efforts.
target. In a billboard for example, the same
image rarely suits more than one target. So
it is very important to have a bilingual team
that thinks in Spanish and English to be able
to adapt your images. We can help with
billboards, posters, magazine ads, website
images, etc.

Branding and Naming
It seems that nowadays every single name
is taken; so we start making up words to
name our products or brands and BAM! we
come up with a fantastic word that every
English speaking person loves but it simply
sounds like a joke in Spanish.

Our firm can help with the creative process
of naming or branding your product or
service for the Hispanic market, or we can
just give an opinion on your existing name
so you can make sure the one you already
use won't sink in with the Spanish speaking
crowd.


We go further than simply translating, we adapt
your message to the Spanish speaking public.

2- Copywriting Services

The process of writing words to promote a business, person, opinion or
idea.
Copywriting to grab your Spanish speaking potential customer's
attention is no kids game. We offer our creativity and experience by
adapting your intended message in order to connect with your target
and push for a response. Sales letters, posters, flyers, websites, 75% of Hispanics
newsletters, blogs, social media posts, tweets, all of this information consume media in
has to be carefully mistake-proven in Spanish and it has to look out for both English and
a response from your target. As you can imagine, simply translating a
Spanish, with 11%
sales pitch most likely will loose it's effect. That's why typing your
messages into a translation software is not enough. It has to be only in Spanish and
thought through and envisioned in Spanish in order to provoke the 14% only in English.
desired reaction.
Advertising Age's Annual Hispanic
Fact Pact

3.Translating Services

We go further than simply translating, we adapt your message to the
Spanish speaking public. From a simple paragraph or sign in your store
to a complete corporate manual, we relay your intended meaning so it
can truly reach the Hispanic market.

Some examples are:

•Websites
•Newsletters
•Blogs
•Social Media
•Signs, posters and billboards
•Manuals
•Sales or customer service scripts


4- Language Audit Services
You might notice that
Maybe you hired an outsourced Spanish speaking customer service your call center isn’t
call center and don't really know how to evaluate them. Do you
notice that Spanish speaking calls seem to take a little longer but you
delivering the results
don't know why? Let us take a peek and calculate a sample, listen to you expected.
them and give you some feedback.
Let us take a peek.
Or how about that door to door sales department you started with
Spanish speaking salespeople? Did they just integrally translate the
English speaking scripts? Are you sure they're offering what you
intended to? Our Audit Services can give you a sound response and
boost the results of your efforts.

Hispanics in the US by Country of Origin

Mexican 31,798,000
Puerto Rican 4,624,000
Cuban 1,786,000
Salvadoran 1,649,000
Dominican 1,415,000
Guatemalan 1,044,000
Colombian 909,000
Others 1,729,000 Source: 2010 US Census


ONLINE MARKETING

Website Translation Search Engine Optimization

Start with the basics, your You're basically creating a new
main information source site that needs to attract it's
should reflect your intent potential customers.
to approach Hispanics.

Spanish Language Digital Public Relations
Social Media Campaign
Fastest and most efficient
Attract customers via way to inform the Hispanic
Social Media in Spanish. Market about your
The US Hispanic Online company. Hispanic Market
Market grew 20% in the bloggers and social media
last year. Largest segment leaders are a strong
growth in the country. influence among an internet
savvy population segment.

Blogging in Spanish

It’s a great tool to
generate interest in your
website. Writing articles
that might interest your
customers is a way to
have them come back
consistently. Let us help
translate or create your
Spanish blog.


% Of Hispanics from total State population

Texas 37
California 37
Arizona 29
Nevada 26
Florida 22
Colorado 20
New jersey 18
New York 18
Illinois 16
Connecticut 13


Present and Future:

2010 Hispanic Population: 50.5 million 16% of total population

2050 Hispanic Population
101 million 30% of total population
Estimate:


Where do we start?

Turn bilingual

We always recommend to start with the basics. You want
to reach out to Hispanics? Show it. Although most of them
speak English very well, an overwhelming majority prefer
having both options.

Important information to translate:

•Website
•Sales promotion documents
•Social Media posts
•Newsletters
•etc.

Research and define your target demographics

Hispanics have become the largest minority group:
There’s 50.5 million in the US. It’s so big that you have to
select your precise target before your can market your
product or service to them.

After learning about your objectives we help define your
target among Hispanics considering age group, gender,
geographic location, household income, profession,
interests, etc.

Find the best way to communicate

When it comes to advertising it’s important to find the
right channel according to the previously defined target, and
most importantly to your available budget. LatReach can
help finding the best channels to communicate to your
target.

LatReach LLC
3200 Southwest Freeway
Suite 3300
Houston, TX
77027 USA

T: 281 - 886 0626

www.latreach.com

info@latreach.com

Latreach Hispanic Marketing Services

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Latreach Hispanic Marketing Services