Trade shows represent a great opportunity for businesses to get quality leads. However, most companies waste the opportunity by not planning properly. This deck reviews the keys to ensuring great trade show ROI.

1. Trade Show ROI

2. 13000 Trade Shows in US Alone

3. Typical Trade Show
Vendor Strategy

4. Trade Show ROI
Show
Schedule
Pre-Show
Planning
Booth
Design
Speaker
Slot
Suite

5. Step 1
Create a Show
Schedule
Review Show Histor
Forget Where
the Competition
Will Be
Only Pick
Cooperative Shows

6. Step 2
Pre-Show Planning
Know Who’s Coming?
Send Invitations
Call to Verify

8. Step 3
Good Booth Design…
Clean, Easy to “Get”

9. Not so Easy
to “Get”

10. Step 4 Presentation
Hint…Do One!
Everyone Who Shows Up
Is Interested in Your
Solution

11. aw/tg9/9/11 11 11
Acdemic & Certification
Advisor,
M.L.S., University of
Toronto,
M.A., University of St.
Michael's College in the
University of Toronto,
M.A., Duquesne
University,
B.A., Carlow University,
B.S.Ed., Ontario Institute
of Studies for Education
in the University of
Toronto.
Presenter, “Reason and Excellence: Developing the Gifted Global
Villager,” The 13th World
Council for Gifted and Talented Children Conference (1999),
Istanbul, Turkey.
Presenter, “Character Development and Student-Produced Media;
The Canadian Catholic
Youth Magazine Project, On-Line,” The 14th World Council for
Gifted and Talented Children
Conference (2001) Barcelona, Spain.
https://world-gifted.org
Region 4 Conference: Spring Forward: Advising in the Age of
Technology and the 4th International Conference on Personal
Tutoring and Academic Advising. (Research Symposium, pre-
conference Workshops, and regular conference Sessions) (2010)
Atlanta, GA
http://www.nacada.ksu.edu
Publications:
Gerson, Theresa K. and Terri Slack. Canada, Continuity and
Change: Catholic Principles Guide.
Markham, ON: Fitzhenry & Whiteside, 2001. ISBN 1-55041-2108
Krystyniak Gerson, Theresa. Maude D. Petre and Catholic
Modernism in England.
Toronto: University of St. Michael’s College, 1975 / Ottawa:
National Library, 1975.
ISBN 0-315-84874-X

12. Step 5
Hospitality Suite…
Everyone
Likes Free Booze

13. Sales Marketing
Make Sure They’re On
the Same Page

14. “No time..” is not
an Excuse
For Not Planning

16. www.becompellingnow.com