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Converged
    Communication
    John Loughney




1   © 2007 Nokia   Mobile Mash-Up 2007
Abstract
    •    Nokia has long been a leader in mobile devices and user-experiences.
    •    The mobile phone is now a universal device in all parts of the world for connecting
         people in a very human way.
    •    However, the way in which people communicate together is continuously being
         enhanced by different mechanisms, such as SMS, Instant Messaging, email, VoIP, and
         much more.
    •    People are finding new and improved ways to communicate.
    •    Unfortunately, interoperability and access to many of these services are not as
         universal as a simple telephone call.
    •    The Technology Collaboration Center in the Nokia Research Center (NRC) is engaging
         key researchers inside of Nokia with operators and Internet Service Providers to
         enhance calls and messaging with richer content and styles of communication.
    •    This will enrich everyday communication and allow people to connect to friends and
         family more naturally.
    •    By working with key industry contacts, this will allow Nokia to deploy the
         technologies more universally with better interoperability world-wide.


2   © 2007 Nokia      Mobile Mash-Up 2007
Introductions
I am:
                         16502838068 +358504838068
       john.loughney@nokia.com john.loughney@kolumbus.fi
        gmail/gtalk:john.loughney jabber:loughney                                    skype:loughney
          gizmo:loughney(17476423923) aim:jlghny
 yahoo:j_loughney http://www.flickr.com/j_loughney
                                              http://www.geocities.com/j_loughney/
                      http://research.nokia.com/people/john_loughney/
                          http://del.icio.us/loughney
•I post at about 12 or so regular forums under different usernames
•For brevity sake, I don’t list family related contacts, which I have many)
•Additionally, I think I have 5 different phone numbers for various trials, a number of SIP URIs for internal trials, etc.




   3   © 2007 Nokia          Mobile Mash-Up 2007
What is Communication
    (think on a mobile device)

    •    Is it talking?

    •    Is it chatting, emailing, texting?

    •    Is it blogging?

    •    Is it “broadcasting”?




4   © 2007 Nokia    Mobile Mash-Up 2007
Well … voice will be the killer app for some time
                            1300
                            1200
                                                 Mobile Data
                            1100
                                                 Fixed Data
                            1000                 Mobile Voice
      Global Revenue € Bn




                             900                 Fixed Voice
                             800
                             700
                             600
                             500
                             400
                             300
                             200
                             100
                               0




                                                                                                                                        2006

                                                                                                                                               2007
                                                                                                                                                      2008
                                                                                                                                 2005
                                                                                                            2002
                                                                                                                   2003
                                                                                                                          2004
                                                                                              2000
                                                                                                     2001
                                                         1995
                                                                  1996
                                                                         1997
                                   1992

                                          1993

                                                  1994




                                                                                1998

                                                                                       1999




  5   © 2007 Nokia                          Mobile Mash-Up 2007
                                                                                From: Nokia March 2006
The Mobile Internet is here
         (Global Mobile Internet Usage and Access)




               19

                    30             45
                         31   35                  48
                                        39   38        44        51
                                                            37                        57

                                                                      38   43
          35
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                                                                                 30

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               66                                                                                         35
                                                                                                                    37             47
                    51                                                                                                   35
                         47   46   45                                                                          23
                                        40   40                                                                               23                  34
                                                  38   38   38   35                                                                                    28   33
          32                                                          31   30    30   29                                                17
                                                                                           23                                                14
                                                                                                21
                                                                                                     15   15   12   11   9    9    6    6    6    4    4    2
                   d




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                                                  % using on phone              % have on phone but don't use
    6    © 2007 Nokia               Mobile Mash-Up 2007
But most users don’t use it
                                                                              (% Revenue contribution by service)
                SMS / text                                75                        12

           Mobile gaming                        57                             31

               Still camera                    53                         8
                                                                                          84
                                                                                                   72
  MMS - pictures/photos                   40                         24
                                                                                    %
            Video camera                 34                14
                                                                                                                10       12       5       10
           Mobile Internet           32                           35                                                                                   0.3    3
                                                                                         Voice &                P2P             Entertainment        Business data
                  Emailing          28                          36                       other calls            Messaging       & Media              services

                        MP3         27               14
                                                                                                            4
        MMS - video/audio           25                    25                                                                                         3
                                                                                    %
                                                                                         2     2
Access data on computer             25                21                                                1            1    1.3
                                                                                                                                0.7 0.4
                                                                                                                                               0.2        0 0.4
                 Bluetooth          25               16
                                                                                    Browsing Entertainment Online               Personal        Internet Video Calls
                                                                                             / Media       Gaming               E-mailing      Connection
                        WIFI   11         15                    % of respondents using the
                                                                feature                      Channels
 MS Office programmes          11        12
                                                                % of respondents who have
                Mobile TV      9     12                         access to but don't use the                              2005    2010            Nokia 5/2006
                         3G    9     11
                                                                feature
                                                                                                                                                 forecast

    7    © 2007 Nokia                Mobile Mash-Up 2007
Examples




8   © 2007 Nokia   Mobile Mash-Up 2007
Examples




                                         mock-up



9   © 2007 Nokia   Mobile Mash-Up 2007
Take-away thoughts
     •       I want my device to help me to communication,
             I don’t want to help my device to communicate.
     •       I have a phone so people can communicate with
             me.
     •       Convergence means taking disparate or
             fragmentary elements and integrating them
             into a new a new whole.
     •       We cannot do this by ourselves.
     •       Nokia – Connecting People.
     •       Small ad:
               • http://opensource.nokia.com
               • http://www.nokia.com/betalabs




10       © 2007 Nokia   Mobile Mash-Up 2007
Discussion topics?
     •       What is the role of interoperability?
              • Think of roaming, using different services, different purposes?
     •       Winner-takes-all vs. win-win.
     •       Who owns the user? Who owns the service? Who owns the data?
              • Operator, Internet service provider, user, content provider, no one?
     •       Who provides the identity?
              • Role of SPAM, SPIM, SPIT, No-call-lists.
     •       Standards, open platforms & APIs or shipping products?
     •       Innovation at the low-end.
     •       Local connectivity vs. wide-area connectivity.
     •       Market place convergence.
              • Strong get stronger vs. niche opportunities get big


11       © 2007 Nokia    Mobile Mash-Up 2007

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Converged Communications

  • 1. Converged Communication John Loughney 1 © 2007 Nokia Mobile Mash-Up 2007
  • 2. Abstract • Nokia has long been a leader in mobile devices and user-experiences. • The mobile phone is now a universal device in all parts of the world for connecting people in a very human way. • However, the way in which people communicate together is continuously being enhanced by different mechanisms, such as SMS, Instant Messaging, email, VoIP, and much more. • People are finding new and improved ways to communicate. • Unfortunately, interoperability and access to many of these services are not as universal as a simple telephone call. • The Technology Collaboration Center in the Nokia Research Center (NRC) is engaging key researchers inside of Nokia with operators and Internet Service Providers to enhance calls and messaging with richer content and styles of communication. • This will enrich everyday communication and allow people to connect to friends and family more naturally. • By working with key industry contacts, this will allow Nokia to deploy the technologies more universally with better interoperability world-wide. 2 © 2007 Nokia Mobile Mash-Up 2007
  • 3. Introductions I am: 16502838068 +358504838068 john.loughney@nokia.com john.loughney@kolumbus.fi gmail/gtalk:john.loughney jabber:loughney skype:loughney gizmo:loughney(17476423923) aim:jlghny yahoo:j_loughney http://www.flickr.com/j_loughney http://www.geocities.com/j_loughney/ http://research.nokia.com/people/john_loughney/ http://del.icio.us/loughney •I post at about 12 or so regular forums under different usernames •For brevity sake, I don’t list family related contacts, which I have many) •Additionally, I think I have 5 different phone numbers for various trials, a number of SIP URIs for internal trials, etc. 3 © 2007 Nokia Mobile Mash-Up 2007
  • 4. What is Communication (think on a mobile device) • Is it talking? • Is it chatting, emailing, texting? • Is it blogging? • Is it “broadcasting”? 4 © 2007 Nokia Mobile Mash-Up 2007
  • 5. Well … voice will be the killer app for some time 1300 1200 Mobile Data 1100 Fixed Data 1000 Mobile Voice Global Revenue € Bn 900 Fixed Voice 800 700 600 500 400 300 200 100 0 2006 2007 2008 2005 2002 2003 2004 2000 2001 1995 1996 1997 1992 1993 1994 1998 1999 5 © 2007 Nokia Mobile Mash-Up 2007 From: Nokia March 2006
  • 6. The Mobile Internet is here (Global Mobile Internet Usage and Access) 19 30 45 31 35 48 39 38 44 51 37 57 38 43 35 45 52 30 41 66 35 37 47 51 35 47 46 45 23 40 40 23 34 38 38 38 35 28 33 32 31 30 30 29 17 23 14 21 15 15 12 11 9 9 6 6 6 4 4 2 d Al ia Sw n g a Ja L G i co n g ly Au ore Sp a Po nds SA do e er d AE i A ia Ze n a Eg a n g a y en h e an Tu al ey R in t K Fi ce M il Fr ia yp an si BA li an ri pa In eec az b G lan on re Si Ita u d In d U g a s ra Ko rk ge an i et w ed ra ex ne U rt u U ew Ch ap us Ko al rla m Br LO st N Ta i n r G H Sa N % using on phone % have on phone but don't use 6 © 2007 Nokia Mobile Mash-Up 2007
  • 7. But most users don’t use it (% Revenue contribution by service) SMS / text 75 12 Mobile gaming 57 31 Still camera 53 8 84 72 MMS - pictures/photos 40 24 % Video camera 34 14 10 12 5 10 Mobile Internet 32 35 0.3 3 Voice & P2P Entertainment Business data Emailing 28 36 other calls Messaging & Media services MP3 27 14 4 MMS - video/audio 25 25 3 % 2 2 Access data on computer 25 21 1 1 1.3 0.7 0.4 0.2 0 0.4 Bluetooth 25 16 Browsing Entertainment Online Personal Internet Video Calls / Media Gaming E-mailing Connection WIFI 11 15 % of respondents using the feature Channels MS Office programmes 11 12 % of respondents who have Mobile TV 9 12 access to but don't use the 2005 2010 Nokia 5/2006 3G 9 11 feature forecast 7 © 2007 Nokia Mobile Mash-Up 2007
  • 8. Examples 8 © 2007 Nokia Mobile Mash-Up 2007
  • 9. Examples mock-up 9 © 2007 Nokia Mobile Mash-Up 2007
  • 10. Take-away thoughts • I want my device to help me to communication, I don’t want to help my device to communicate. • I have a phone so people can communicate with me. • Convergence means taking disparate or fragmentary elements and integrating them into a new a new whole. • We cannot do this by ourselves. • Nokia – Connecting People. • Small ad: • http://opensource.nokia.com • http://www.nokia.com/betalabs 10 © 2007 Nokia Mobile Mash-Up 2007
  • 11. Discussion topics? • What is the role of interoperability? • Think of roaming, using different services, different purposes? • Winner-takes-all vs. win-win. • Who owns the user? Who owns the service? Who owns the data? • Operator, Internet service provider, user, content provider, no one? • Who provides the identity? • Role of SPAM, SPIM, SPIT, No-call-lists. • Standards, open platforms & APIs or shipping products? • Innovation at the low-end. • Local connectivity vs. wide-area connectivity. • Market place convergence. • Strong get stronger vs. niche opportunities get big 11 © 2007 Nokia Mobile Mash-Up 2007