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What I’ve learned from

M
not products or brands

perceptions

Marketing is a war of
A company’s main concern should be

Marketing
Marketing doesn’t create needs, it provokes

desire & motivation
Make sure your
marketing footprint is

coherent
Break the
& keep a step forward
p
e
e
K

e
m
so

y
r
e
t
s
y
m

ro
a

d
n
u

d
n
ra
b
r
u
o
y
A Brand
should be easy
to remember
Present your brand or product through

benefits

not features
Spend time defining your differentiation
Describe your positioning in 1 sentence
Choose different colors than the competition
It’s better to create
a new brand
rather than having
several sub-brands
A product line
should have
one target
only,
not everyone
Make sure your brands’ names
are different,
not similar
Combine your
talents
with
complementary
brands
Figure out what your
complementary products are
Collect good practices from others

&

wn
ro
ou
y
dd
a

ch
ou
t
Segment your customers by profitability
Make sure you

perceive your
brand the same way
your customers do
Educate your prospects & clients…
…for

FREE
Go to the field & learn from your clients
Ask people WHY they buy from you
ld
o
H

re
to
-s
in
ts
n
e
v
e

r
te
af
rs
u
o
h
Find out what you’re great at
& stick to it
Transform your brand into an

experience
Involve your audience into your projects
We love to feel important
Play with your
customer’s senses
Tease & reward
your audience
Get personal & truly care about your clients
Don’t lie, don’t hide
Find out your target’s
common interests
Show you value customer’s feedback
Start a blog to keep your
audience in the loop
Let every employee know about your
strategy
Ask your new employees to
do a SWOT of your
company
The choice of distribution channel
makes the success
Don’t try to be everywhere…
or you won’t be anywhere
Don’t overlook
any detail
Focus on 2 or 3 metrics that you check
every week
TEST everything
Author
Jérémie Lorrain

Co-Founder of nail art company Úñica.
French, Fashionista, Blogger, Entrepreneur,
Businessman, Model, Salesperson, Ambitious,
Very Open-minded, People and OpportunityOriented.
Share your impressions, comments & secrets:
jeremie.lorrain@gmail.com

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What I've Learned From Marketing