My presentation "going digital in Tourist Information Center. Best trends 2013".
For European Cities Marketing Spring meeting in Nice, february 22, 2013.
Why and how going digital in TIC?
Presentation of 3 experiences in Biscarrosse, Lacanau and Vaison la Romaine.
Five tips to manage a digital project in TIC.
The eight 2013 trends in digital TIC.
3 funny services for a Tourist Information Center
Raiganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Going digital in Tourist Information Center
1. European Cities Marketing
Online Marketing and Sales group
Tourist Information Centres group
Going digital in the TIC
By Jean-Luc Boulin, etourisme.info editor and co-founder
MOPA Director
Nice
–
2013
–
February
22th
3. I
-‐
Digital
in
TIC
–
Why?
Increase
of
smartphones
and
personals
mobiles
devices
Other
possibili>es
of
informa>on
for
visitors
Flow
management
in
TIC
In
some
cases,
lower
aDendance
in
TIC
4. Mobile
terminals
• Increase
of
smartphones
and
personals
mobiles
devices
2015
>
17. From
the
visitors
Friendly,
but
a
liDle
bit
old
fashion
Professional,
but
it
looks
like
an
administra>on
Oh,
does
it
s>ll
exists?
Like
a
friend
who
can
help
you
23. Biscarrosse
–
Why?
Flow
management
:
120
000
visitors
a
year,
but
100
000
in
six
weeks
A
way
to
enhance
staff
engagement
Increase
the
hospitality’s
quality
28. Biscarrosse
Results
First
season
:
40%
of
visitors
let
the
desk
for
ipads
Second
season
:
60%
of
all
informa>ons
are
electronics,
40%
are
physicals
31. Biscarrosse
-‐
Problems
To
much
people
using
wifi;
low
flow!
Clients
use
15%
of
the
content
who
is
in
the
kiosk
or
app
25%
of
1
full
>me
to
manage
the
devices
33. Medoc
Ocean
–
Why?
2010
:
three
bureaus
are
grouped
in
the
same
DMO.
New
organisazion
:
one
central
bureau
open
all
over
the
year,
and
two
bureaus
for
the
season
34. Medoc
Ocean
–
Why?
Central
bureau
in
Lacanau
:
flow
management
–
In
august,
some
1000
people
a
day
35. Medoc
Ocean
-‐
How?
Face
to
face
First
guidance
to
siUng
advising.
sort
the
asks
The
vaca>on
adviser
has
>me
to
sell
Two
principles
36. Medoc
Ocean
-‐
How
First
guidance
Electronics
kiosk
Frequents
asks
Screens
Tide
schedule,
direc>ons,
availabilitys,
etc.
Flyers
39. Medoc
Ocean
-‐
How
Customized
guidance
Specialized
adviser
Specials
demands
for
advice
Face
to
face
Ride,
surf
lessons,
what
do
do
tonight..
Virtuals
desktops
47. Ventoux
–
Why?
Located
in
the
North
of
Provence
Surrounded
by
hills
and
small
mountains,
especially
Mont
Ventoux
120
000
visitors
at
the
tourist
office
in
2011,
more
than
200
000
in
2012
The
need
for
managing
conges>on
at
welcoming
desk
48. Ventoux
–
How?
Digital
display
with
8
screens
for
informa>on
7
tac>le
computers
available
to
visitors
Free
wifi
One
24
hours
informa>on
kiosk
50. Ventoux
Results
An
increase
of
frequenta>on
of
the
tourist
Office
A
beDer
repar>>on
3
posi>ve
points
:
of
the
tourists
within
the
office
An
empowerment
of
the
visitors
with
the
news
tools
51. Ventoux
Results
Need
for
adap>ng
and
developing
new
contents
for
the
digital
tools
3
ways
towards
Training
of
the
staff
to
progress
social
networks,
Need
for
reac>vity
on
the
informa>on
displays
53. 1
Think
customer,
not
manager
You’ve
visited
NY
or
But
have
you
the
same
Biscarrosse
TIC?
You
want
customers?
the
same
tools
at
home?
54. 2
Live
the
life
of
the
traveller
Imagine
you’re
a
french
tourist
in
your
city…
55. 3
Define
your
goals
Iwant
:
increase
my
local
guided
visites?
Book
some
rooms?
Sell
some
pass?
Or
just
manage
the
flow
of
visitors
in
my
bureau?
Or
just
give
a
«
waouh
effect?
»
in
my
old
friendly
informa>on
centre?
59. 1
Web
to
office
Aser
web
to
store,
the
web
to
office
Special
deals
on
the
web,
to
remove
TIC
Personalized
advice
by
appointment
from
the
hotel
Making
appointments
from
tablet
app
68. 5
InteracIve
tags
Development
of
NFC
Genera>on
of
new
content
The
interac>ve
tags
will
give
more
informa>on
inside
TIC
and
outside
69. 6
IdenIfy
and
locate
customers
With
digital
Each
TIC
visitor
tools,
track
him
has
a
value
and
locate
him
70. 6
IdenIfy
and
locate
customers
Vitrahaus
RFID
card
Webcam
(Germany)
-‐
71. 7
Urban
digital
furnitures
To
be
inven>ve
Outside
office
for
mobile
traveler
Used
by
inhabitants
72. 8
Digital
DesInaIon
40%
Help
your
connected
customer
Internet
de
séjour
73. 8
Digital
DesInaIon
in
six
steps
3
:
special
deals
2
:
website
or
1
:
wifi
or
3G
for
connected
apps
adapted
traveler
6
:
adver>sing
5
:
urban
digital
4
:
digital
TIC
on
the
place
of
furnitures
stay
74. VI
-‐
For
the
fun
and
for
the
end
Three
friendly
services
for
a
tourist
informa>on
centre
75. 1
San
SebasIan
A
smart
vending
machine
of
tourist
maps