1. Intermediate Fundraising Ideas that Work! Adopt  Protect  Love Sharon Harvey (216) 377-1618 [email_address] Cleveland ANIMAL PROTECTIVE LEAGUE

8. HAVE FUN!

10. GENERAL OPERATING FUND BUDGET YTD 2008 % of BUDGET YTD 2007 YTD CHG General Individual Donations Memorials/Tributes 5,000 $ 3,800 $ 76% 3,500 $ 9% Donation Jars 5,000 $ 3,500 $ 70% 3,700 $ -5% Cage Sponsorship 18,000 $ 12,000 $ 67% 12,500 $ -4% Matching Gifts 2,000 $ 1,500 $ 75% 1,000 $ 50% Solicited Gifts 1 12,500 $ 10,000 $ 80% 9,000 $ 11% Unsolicited Gifts 2 17,500 $ 12,500 $ 71% 15,500 $ -19% Program Donations 3 5,000 $ 4,500 $ 90% 2,500 $ 80% General Donations Total 65,000 $ 47,800 $ 74% 47,700 $ 0% Corporate Sponsorship 5,000 $ 3,000 $ 60% 3,500 $ -14% Foundations and Grants 30,000 $ 20,000 $ 67% 20,000 $ 0% State/Fed Combined Campaign 10,000 $ 8,000 $ 80% 7,500 $ 7% Direct Mail (mailing list of 4,000) February Newsletter 8,000 $ 8,200 $ 103% 5,000 $ 64% May Appeal 5,000 $ 4,100 $ 82% 4,000 $ 3% August Newsletter 5,000 $ 4,200 $ 84% 3,500 $ 20% November Appeal 12,000 $ - $ 0% - $ Direct Mail Total 30,000 $ 16,500 $ 55% 12,500 $ 32% Events 4 Pet Festival 15,000 $ 16,500 $ 110% 15,000 $ 10% Holiday Event 10,000 $ 1,000 $ 10% 500 $ 100% Misc/Community Events 5,000 $ 5,000 $ 100% 3,500 $ 43% Event Total 30,000 $ 22,500 $ 75% 19,000 $ 18% TOTAL 170,000 $ 117,800 $ 69% 110,200 $ 7% OTHER BENCHMARKS 2008 2007 YTD CHG Direct Mail Number of Gifts 568 500 14% Average Gift Amount $25 $22 14% Response Rate (donors) 14% 10% 40% Cost of Raising $1 $0.13 $0.25 -48% Online Gifts Number of Gifts 150 100 50% Average Gift Amount $30 $27 11% Number of $100+ Gifts 1,767 1,302 36% $100 - $249 45 30 50% $250 - $499 25 12 108% $500 - $999 6 5 20% $1000 - $4999 2 3 -33% $5000 - $9999 3 2 50% $10000+ 2 2 0% NOTES 1 Includes board gifts and board/staff solicited gifts for general operations or specific project/purchase 2 Includes online giving and other miscellaneous donations received 3 Donations made over and above program fees (i.e. Spay it Forward, &quot;Rounding Up,&quot; Adoption/Surrender donations, etc.) 4 Event expenses should be no more than 25-30% of event gross revenue <ORGANIZATION NAME> FY2008 Fundraising Income Report YTD through September 30, 2008 (75% of budget year has elapsed) SAMPLE

11. DONOR RELATIONS

15. DIRECT MAIL

19.  

21. NEWSLETTERS Include an ASK!!!

22. Mail it in an envelope?

29. OTHER IDEAS

31. CAGE SPONSORSHIP 

32. Annual Newsletter Cage Sponsor Recognition & Thank You

33. MAJOR GIFT CAGE SPONSORSHIP

34. PET CALENDAR

38. ENCOURAGE SUPPORTERS TO RAISE MONEY FOR YOU!

40. GIVE YOUR STORY A FACE – and a heart …

41. The story of Hugh… … an ordinary brown dog who became extraordinary for a cause …

42. Merritt Road Shelter 1980 - 2001

44. Hugh in the News

45. Hugh for Mayor Marino for Mayor

52. Geauga Humane Society’s Rescue Village Opened 12-03-2001