1. illio yearbook Business Administration 420 May 3, 2010 Cameron Fuller | Christina Kurow | Carmen Leung | Jennifer Noinaj| Miranda Rodriguez | Adam Swiatek | Jonathan Wong

3. What year was the first Illio Yearbook created? (HINT: It was the first time that Coca-Cola was sold in bottles.)

4. 1894

5. Can you name another yearbook on our campus?

6. Sixth Street, published by the Office of Undergraduate Affairs in the College of Business.

7. Can you name two other units also owned by Illini Media? (HINT: There are 6 total).

8. 6 Units/Publications The Daily Illini WPGU-FM 107.1 buzz the217.com Illio Technograph

9. Annually, how many copies of the Illio Yearbook are ordered? (HINT: Less than half the number of students at Illinois).

10. 1,700 2010 Anthology Illio Yearbooks

11. I realized that there was a problem…How can we sell at least 4,000 copies?

13. AGENDA Why the Illio? Situation Analysis SWOT Analysis STP Analysis Alternative Strategies Recommendations Evaluation Conclusions

14. WHY THE ILLIO?

15. A publication with a marketing problem…

16. Illio Yearbook is the annual of the University of Illinois at Urbana-Champaign. It is published and owned by Illini Media.

18. Employees in our group

19. Recognized the need for improvement

20. Decrease in sales

21. Lack of awareness

22. We are the target market

24. SITUATION ANALYSIS

30. Social NetworkingFor what reasons do you use Facebook? Have you heard about Sixth Street? 91%: Keep in contact with friends

32. PURCHASE INTENTION Do you anticipate buying an Illio Yearbook in the future? Why are you not interested in purchasing an Illio Yearbook? 75%: Don’t care 50%: Not likely

33. MARKET SEGMENT Are you in an RSO? Is your RSO in the Illio?

36. Megan gave us helpful feedback to form our recommendations and survey questions.

38. SWOT

39. SWOT

40. SWOT

41. SWOT

42. SEGMENTAITON, TARGETING & POSITIONING

44. University of Illinois at Urbana-Champaign student

45. 17-22 years old

46. Psychographics

47. Group

48. Greek

50. College seniors

51. Groups & Greeks

52. Secondary target market

53. Students

54. Professors

56. Long standing tradition

58. ALTERNATIVE MARKETING Changing the product: Deviate from the traditional hardcopy and introduce copy through electronic media Reposition: Nostalgia, legacy of your college life Branding: Emphasize the value of a yearbook, a memory

59. RECOMMENDATIONS

62. Length: 1 school year

63. August 2011 to May 2012

64. Increase yearbook sales volume by 10%

65. Increase Groups & Greeks page sales volume by 30%

66. Communications

67. Already high awareness

69. When you come back to Illinois, don’t you want to see your name in the archives?

70. Nostalgic

71. Memories

72. The Good Old Days

73. Reminisce on time spent at Illinois

74. Tangible piece of history

75. Pass on through generations

77. Including everyone in the yearbook

78. Personalization options

79. Price

80. Currently at $45

81. Adjusted price at $35

82. Discounts: $5 off

83. Groups & Greeks packages

84. Place

85. End of the year release

86. Distribute during finals week in May

88. Emphasis on functional aspects of product

89. Memorable events (commercial during home football games)

90. iBook, WPGU 107.1, campus

91. E-mailing RSOs & Greek organizations

92. Incentives to join social networks

94. Emphasis on Illini traditions

98. EVALUATION

101. If numbers are low, advertising and promotions will be increased.

103. Illio Yearbooks purchased before December 31, 2010 are $45.

105. QUESTIONS?