June 17th presentation to the Association for Corporate Growth, North Florida, on how VCs, banks, business brokers and wealth advisors are using social media to generate leads and raise brand awareness.

1. HOW ARE YOUR SMARTEST COMPETITORS
USING TECHNOLOGY?
JAN KORB

2. OVERVIEW
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

3. HOW ARE YOUR SMARTEST COMPETITORS
ARE USING THIS TECHNOLOGY?
Research
Reputation Building
Competitive Intelligence
Marketing & Promotion
Prospect/Client Interaction
Customer Service
New Business

4. RESEARCH
Chris Sacca

5. RESEARCH
Sproutbox, an early-stage
accelerator incubator, uses
social media as it’s “primary
source of deal flow”.

6. RESEARCH
“I use LinkedIn for lookups
on key founders, employees
and advisors.”
Angel Dave McClure

7. RESEARCH

8. RESEARCH

9. Reputation Building

10. “Word. Of. Mouth.
End of story.”
Create something beneficial
to people and they’ll tell
everyone about it FOR you.”
Peter Shankman
Founder of HARO

11. REPUTATION
BUILDING
David Hornik

12. REPUTATION
BUILDING
Fred Wilson

13. REPUTATION
BUILDING
Jeff Clavier

14. REPUTATION
BUILDING
Chris Sacca

15. REPUTATION
BUILDING
Chris Sacca

16. REPUTATION
BUILDING

17. REPUTATION
BUILDING

18. REPUTATION
BUILDING

19. Competitive Intelligence

20. COMPETITIVE
INTELLIGENCE
VentureMaven.com is a Twitter
aggregator that allows you to
easily follow people with money
to invest.

21. COMPETITIVE
INTELLIGENCE

22. Marketing Promotion

23. MARKETING
PROMOTION

24. MARKETING
PROMOTION

25. MARKETING
PROMOTION

26. MARKETING
PROMOTION

27. MARKETING
PROMOTION

28. MARKETING
PROMOTION

29. MARKETING
PROMOTION

30. Customer Service

31. CUSTOMER SERVICE

32. CUSTOMER SERVICE

33. CUSTOMER SERVICE

34. CUSTOMER SERVICE

35. CUSTOMER SERVICE

36. New Business

37. NEW BUSINESS

38. NEW BUSINESS
Tactics:
#1 Created a blog to join online conversation
#2 Established an active Twitter account
#3 Created a LinkedIn Group and Facebook Fan Page
#4 Modified press release strategy for blogger coverage
#5 Promoted social media channels on company website
and in email signatures
#6 Monitor metrics for success

39. NEW BUSINESS

40. NEW BUSINESS
Results:
After six months, the campaign resulted in:
• 10,230 unique blog page views in Q3
• 280 Twitter followers
• 141 members of their LinkedIn Group
• 155% increase in unique web visitors
Leads by source:
• 55% inbound web
• 23% trade shows
• 20.5% email
• 1.5% seminars

41. Next Steps

42. NEXT STEPS
Sign Up
Reserve your name in social media channels regardless how soon you
plan on using it.
Populate
Populate your accounts with your bio information and link to your
corporate website.
Lurk
Test the waters by observing.You don’t have to interact right away.
Participate
Begin by keeping your status updated with business-related happenings.

43. Questions?
jkorb@bbased.com
Twitter: @JanKorb or @BroadBased