The document provides 45 quick sales tips from the book "SNAP Selling" by Jill Konrath. The book offers strategies for engaging busy prospects and winning sales faster. It has received numerous awards and high reviews on Amazon for providing practical advice to help sellers stand out from competitors by understanding prospects' needs and challenges. The snippets highlight tips such as focusing on the customer's perspective, using trigger events to create opportunities, bringing value as an expert resource, and aligning offerings with customer objectives.
2. Are you or your sales team
struggling to sell to today’s
crazy-busy buyers?
If so, SNAP Selling, by Jill Konrath, is just what
you need. Here are 45 snippets from SNAP
Selling to help you win more sales – faster!
3. Share #SnapSnippets!
SNAP Selling has 110 five star
reviews on Amazon and is a
big-time award winner:
• Top 10 Sales Book, Small Biz Trends
• Best Business Books of 2010, Soundview
• 2010 Silver Medalist, Top Sales Awards
• Best Sales & Business Books of 2010, RainToday
• Top Social Media & Marketing Books of 2010, Webbiquity
4. ‛‛
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Having a great
relationship with your
customer is nice, but
not sufficient.
’’
8. ‛‛
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While it’s tempting to
follow up with a ‛‛just
checking in’’ message,
that’s the worst thing
you can do.
’’
9. ‛‛
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Each prospect is not
unique; you must assume
they face the same
challenges as similar
clients.
’’
10. ‛‛
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Using clever objection-
handling techniques
insults your prospect’s
intelligence.
’’
11. Share #SNAPSnippets!
Are you ready to win
more sales – faster?
If so, study SNAP Selling with your
colleagues. You’ll discover how to engage
today’s crazy-busy prospects.
12. ‛‛
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Sellers who use trigger
events outperform their
colleagues and clobber
competitors.
’’
13. ‛‛
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You can’t afford to have
your prospect think your
offering isn’t essential.
’’
14. ‛‛
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In a world of copycats,
the value you personally
bring to the relationship
matters most.
’’
16. ‛‛
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Even a small whiff of
risk is enough for many
customers to stick with
the status quo.
’’
17. ‛‛
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When customers can’t
differentiate, they
default to price as a
key factor.
’’
18. ‛‛
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Failure to increase
ease and minimize effort
is a setup for sales
derailment.
’’
19. ‛‛
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Your prospects are fully
cognizant of the plethora
of perfectly adequate
choices available
to them.
’’
20. ‛‛
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Buyers want to work with
savvy sellers who bring
them ideas, insights &
information.
’’
21. ‛‛
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If you’re waiting for
prospects to tell you
what’s next, they’ve
already written you off.
’’
31. ‛‛
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The bigger or riskier the
decision, the more likely
customers stay with the
status quo.
’’
32. ‛‛
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While your prospect’s
budget may remain the
same, how it’s allocated
can change overnight.
’’
33. Share #SNAPSnippets!
Are you ready to win
more sales – faster?
If so, study SNAP Selling with your
colleagues. You’ll discover how to engage
today’s crazy-busy prospects.
34. ‛‛
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Never let ‛‛no budget’’
stop you! Every day,
people change priorities
on how to spend money.
’’
35. ‛‛
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Be a sales initiator
and learn how to create
opportunities out of
thin air.
’’
47. ‛‛
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Giving away your ideas
before a contract is
signed, helps you win
the business!
’’
48. ‛‛
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Don’t jump on the price-
cutting bandwagon
before you’ve explored
other options.
’’
49. ‛‛
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Align your offering with
your prospect’s objectives
to capture & keep their
interest.
’’
50. ‛‛
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Use personal expertise
to beat competitors,
minimize pricing battles
& increase loyalty.
’’
51. ‛‛
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Focus on prospect’s
priorities to speed up
sales and win business
with less competition.
’’
52. Share #SNAPSnippets!
Are you ready to win
more sales – faster?
If so, study SNAP Selling with your
colleagues. You’ll discover how to engage
with today’s crazy-busy prospects.