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Stories From the Trenches:
Deploying a Global Pandemic
Tracking System in 48 Hours
          web 2.0 Expo 2009



           Josh Knauer
       knauer@rhizalabs.com
        www.rhizalabs.com
         @jknauer - twitter
H1N1 Swine Flu Outbreak - Where is it?
Government Maps of the H1N1 Swine Flu - WHO
Government Maps of the H1N1 Swine Flu - CDC
Dr. Henry Niman
Dr. Henry Niman   John Snow
Dr. Henry Niman’s Google MyMap
Unstructured data; dropping
pins on map not sustainable
What Users Needed

“Is swine flu occurring near me?”

“Where are cases concentrated?”

Downloadable data

User-contributed reporting

Trust in the accuracy of the data

Tools to visually analyze the data “my way”
Quick & easy data entry form...
...creates a structure for the data
Controlled Crowd Sourcing
Accept user contributions, but filter for accuracy
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
All data published in many formats
Users create their own views of the data in Rhiza Insight
Users create their own views of the data in Rhiza Insight
Users create their own views of the data in Rhiza Insight
FluTracker Stats

Effort to launch: 48 hours

Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from over 192 countries

Days ahead of CDC reports:
   - initially: 5-6+
   - now: CDC stopped counting

Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites
FluTracker Stats

Effort to launch: 48 hours

Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from over 192 countries

Days ahead of CDC reports:
   - initially: 5-6+
   - now: CDC stopped counting

Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites
Surui Carbon Project
Surui Carbon Project




       Surui Tribe
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Economic Development
Economic Development
Government Agencies
Environmental Impact
Conservation
Service Capacity Analysis
Rapid Deployment ~ Make It Easy
Questions?
Come learn more: www.rhizalabs.com

Josh Knauer -- knauer@rhizalabs.com

412-488-0600 -- @jknauer on twitter

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Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo