1. Creative Methodology &ThesisTopics
Jessica Kincer
Directed Research Summer 2013
Tom Klinkowstein
WHAT DO I WANT?
RESEARCH
PAST INSPIRATION
AM I....?
LET IT GO
ANOTHER
POINT OFVIEW

2. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 1
What do I want this to be?

3. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 2
Research using all resources available to me.

4. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 3
Draw inspiration from my past experiences

5. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 4
Question myself- I know my weaknesses
am I making the same mistakes

6. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 5
Let it go

7. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 6
Get another point of view

8. RESEARCH
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
I am studying the new
Myspace to see if they
can rebuild the brand or if
it would have been more
practical just to launch as
a new brand.

9. RESEARCH
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
I am studying fairy tales and how
they are constantly being retold
with a new vision to see why we
are drawn to retell these stories
and make them new again.

10. RESEARCH
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales

11. RESEARCH
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
I am studying Apple’s marketing strategies
to see what makes them so effective and
successful to see if these strategies would
be just as effective for other companies.

12. RESEARCH
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
“You can’t just ask customers what they want and
then try to give that to them. By the time you get
it built, they’ll want something new.”
- Steve Jobs