1. The Role of Media in Promoting
Education
BY
Dr. Jagannath K.Dange
P.G. Department of
Education
Kuvempu University

2. Background
• The rapid developments that have taken place in recent years in
the field of information technology, have paved the way for
revolutionary changes in education, in terms of both
methodologies and concept.
• Media has immense potentialities for augmenting education
facilities and improving the qualities of education. It includes the
Internet based, various modern and traditional media radio,
television, video recorder, audio recorder, films, printing
materials and graphics etc. With a view to make education
available to various learner groups of vast diversities and entering
to the requirements of different curricular courses, media support
is essential.
• These media need to be used in seminars, symposia, conferences,
meetings, workshops, demonstration and so on, besides
classroom teaching.

3. • "Media" refers to various means of communication.
• For example, television, radio, and the newspaper
are different types of media.
• Radio, Television, Print and Cinema are the mediums
of media which play important roles in enhancing
the progress of education and bringing in innovative
means of learning.
• The mediums which the media utilises include
internet resources, blog, newspaper,
documentaries, magazines and social media.

4. Functions of the Media
Technological media enable the adaptability of the
educational process to the individual student’s differences
– in pace, temperament, background, and style of learning.
The functions involved in the educational process:
• They can store information until it is needed or
wanted.
• They can distribute it over distances to reach the
student wherever he happens to be, instead of
bringing him to the teacher.
• They can present the information to the student
through various senses and in many modes.
• They can give the student the opportunity to
reach the material and respond in many ways.

5. Socialization Agent
There goes an old adage in Kannada saying - for a child,
school in infancy is home. But now a new adage is
coined substituting the old by saying - for a child Media
is the first school. Indeed! Media is influencing the
process of socialization. Whether we like it or not, we
have been encircled by its influence.
Global village
• Marshall McLuhan's phrase 'the global village' suggests
that people of the world can be brought closer
together by the globalization of communication.
• The globalization of communication enables us to
share in each other's lives.

6. The different medias used in Education
1. Print Media
• Media provides education in two ways –
• Formal: In formal type, it directly imparts syllabus based
education to students.
• Informal: Distance education- Work books and study materials
are various formats.
• Print media, an uncrowned king which is in existence for over a
century and half is a major partner in Mass Media. In recent
times, it is facing stiff competition from the electronic media
and technology supported channels. Even then it is moving
forward with full strength by keeping its ground intact.
• In print media, newspapers and magazines have a lion share.
Newspapers and magazines educate the people on political,
social, economical, educational and cultural developments.

7. Educational supplements:
• English and Kannada dailies are bringing out
Educational supplements on weekly basis. In-depth
articles on challenges of education, innovation in
educational sector, experiments in teaching-
learning process find a place in the supplements.
• Text book based articles for a few degree courses
are also published.
• Publication on career guidance and employment
opportunities are helping the unemployed youth.

8. 2. Television
• Among all, television is the most powerful medium in
the electronic media. It almost succeeded in quickening
the pace of development and education.
• It has enormous strength to attract both literates and
illiterates.
• In India also, television has been used for educational
purpose to a great extent. For this, a separate exclusive
channel named DD Gyanadarshan has been made
operational Based on Syllabus.
• Now, Doordarshan is presenting syllabus based
programmes for primary to post-graduation level.

9. • Educational Programmes
• Two types of educational programmes are telecast-formal
education and developmental education-currently.
• Indira Gandhi National Open University is moving towards
certain other uses of television-complementary and
integrated programmes. Nowadays, Doordarshan telecasts
the following types of formal education programmes:
• i. Educational Television (ETV): These programmes cater to
primary school children of 5-11 year age group. ETV
enrichment programmes are planned, produced and
evaluated by the Central Institute of Educational Technology
(CIET) and its counterparts in (SIETs). The programmes are
telecast by Doordarshan through satellite in the children's
instructional languages. Primary school children view these
programmes on community sets. An ETV capsule of 45
minutes duration.

10. ii. School Television (STV):
meant for students of the secondary and the higher secondary schools.
Produced and telecast by Doordarshan.
Kendras-Delhi, Mumbai, Chennai and Srinagar, are engaged in the production of
STV programmes for the students of their respective coverage areas.
strictly syllabus based and are telecast during school hours.
iii. Higher Education Television (HETV):
to bring a qualitative change in higher education, (UGC) has started Higher
Education Television (HTV) programmes through Doordarshan.
DD took a revolutionary step on 15th August, 1 9 8 4 by introducing countrywide
class room programme based upon the syllabus formulated by EMRCs
established by various states including Karnataka (Mysore) for higher
studies/courses.
These programmes are telecast all over India on regular basis. UGC programmes
are produced for telecast focusing completely on the prescribed topics from
Languages, Science, Social Science, Mathematics, Engineering & Technology,
Medicine etc.

11. iv. Indira Gandhi National Open University
(IGNOU): Lakhs of students from all over country are pursuing
their education through distance education from Indira
Gandhi National Open University (IGNOU). To enrich the
knowledge base of its students, IGNOU is supplying printed
material, audio-video CDs containing syllabus based lessons to
the students. On screen lectures delivered by subject experts
provides the feel of class room. Moreover, in addition to the
TV coaching, print material is also provided to strengthen and
expand the knowledge base of students. In this way
educational programmes of Doordarshan have become boon
for the students.
v. Teachers' Programmes:
In order to make the primary school teachers aware of the
innovations in teaching-learning processes, management of
televised instruction, child psychology, etc., the Central
Institute of Educational Technology (CIET) produces
programmes for teachers, known as ‘Hints for Teachers'.

12. 3. Radio - a senior component of electronic media has maintained a very
good influence. By and large it covered almost all parts of our country
reaching public everywhere.
Programmes:
Jnanavani - an exclusive channel for educational broadcast has been
started in recent years. This channel is broadcasting various
programmes on education.
"Chukki Chinna" (Star Gold),"Chinnara chukki" (Child Star) etc., syllabus
based programmes in Kannada language have been conceived,
produced and broadcast for the benefit of primary and secondary
school students.
• Radio is also trying to expand the horizon of their knowledge base by
broadcasting programmes like "Palaka Darshini" (information on
health);"Sasya Sanjivini" "Sasya Surabhi" "Sasya siri" (information on
medicinal plants); "Dhareya siri" (information on biological plants). It is
revealed in one of the audience research reports that numerous
students have registered their Baravanige" (Radio Writing); "Mahila
Sabalikarana" (women empowerment), "Akka kelavva" (Listen Sister).

13. 4. New Media:
In recent times, Invention of mobiles, internet, and blogs have
made revolutionary changes in the field of Mass Media.
a) Blogs – what are they
• Online diary style website
• Quick and easy web publishing
• Offer instant communication
• Regularly updated
• Require little technical knowledge
• A social / networking activity
• Links to other online resources

14. Blogs - potential uses
• Replacing standard class web pages
• Professor-written blogs which cover interesting
developments that relate to the theme of the course
• Organization of in-class discussion
• Organization of intensive seminars where students have to
provide weekly summaries of the readings
• Requiring students to write their own blogs as part of their
grade
• Writing up as you go along
• Floating new or embryonic ideas
• Dissemination of research result
Great potential for reflection?

15. b) SlideShare - what is it ?
• Upload PowerPoint presentations so they are
freely available online
• Easily embeddable in other services e.g. blogs
• Add an mp3 soundtrack / narration and sync
it with the slides
• YouTube for PowerPoint
• Community features such as tags, comments,
favourites, related S lideCasts etc.
• http:// www.slideshare.net /

16. SlideShare - possible uses
• Disseminating lecture material for revision purposes
• Discuss lecture material using the comments feature to
aid understanding
• As a student assignment assessing virtual presentation
skills
• Find other presentations on your topic - save
reinventing the wheel
• Building up a body of resources over time on a
particular topic
• Drawing together conference / seminar materials using
a common tag or keyword

17. c) Podcasts – what are they ?
• A podcast is …
media file that is distributed by subscription
(paid or unpaid) over the Internet for
playback on mobile devices and personal
computers.
Podcasts – potential uses
• Distance learning / self-paced learning
• Advanced or supplementary material
• Choice depending on learning style
• Topical updates related to lecture material
• Replace the lecture
• S tudent assessment and feedback

18. d) YouTube – what is it?
• Number one video sharing site on the Internet
• Ten of millions of videos are watched each and
every day
• Vast majority of videos are "user generated
content" - made by people like you and me
Teaching on you tube

19. YouTube – possible uses
• Distance learning
• Supplementary lectures (e.g. research skills,
presentation skills)
• Contextualising an issue, e.g. old news footage
• Perspectives for students to examine critically
(news coverage, activist videos, lectures)
• Student video assignment ?

20. e) Twitter - what is it?
• Tweet on issues.
• Limited to just 1 4 0 characters
• Like the status update feature on Facebook -
and that's all
• Follow people you know, those you don't,
organisations, publications
• Part blog, part social networking site
• http:// twitter.com /

21. Twitter - possible uses
• Pointers to online resources based around a
course
• Student reminders about deadlines
• Breaking down barriers and getting to know
others over this
• Keeping up to date for you and students
• Instant lecture feedback - are you Twittering
about this presentation ?

22. f) WIKI- what I Know is
• This is a developing tool and one that is just
being trialled, but it has the potential to be an
exciting web page for each class. Pages on
different areas of learning can be created and
links added.

23. g) Facebook:
• Social networking website connecting
people across the street, country and
world
• Focuses on building and relating social
relations among people who share
common interests, activities and
experiences
• Impact of Facebook
• Most recognized social networking site
in the world;
• Allows continuous contact to and from
anyone in the world with an Internet
connection

24. Conclusion
In this context there is a need to formulate perfect
guidelines for use of media in education. Hence the
following suggestions:
• Utilise more and more ICTs to promote education and
empowerment, giving citizens access to information.
• Give priority to broadcast or print the educational issues
in the media. Publish the successful and unsuccessful
events, story of the people in education.
• Awareness on educational programmes need to be
enhanced through advertisements and publicity.
• Encouragement has to be given towards the creation of
more educational F M stations to be established and run
at college levels throughout the country.
• Local inputs and interaction should be made a regular
feature in the educational radio and TV programmes.

25. Use media Sensibly and
Intellectually

26. Thank You
Dr. Jagannath K. Dange
Department of Education
Kuvempu University
Shankaraghatta
Dist: Shimoga. Karnataka.India.
jkdange@gmail.com
http://jkdange.blogspot.com