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Semelhante a On star ppt 3
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On star ppt 3
- 1. OnStar Rearview Mirror A MARKETING PLAN Acharya, Green, Kas-Osoka, Rondez, Tran and TurnerMarketing Strategy 571 02/10/11 Special Guest: Kathy Klotz WAPA09
- 2. OnStar
- 3. Roadmap
- 4. WAPA09 Mission To keep you safely connected in ways you never thought could be possible driving an non-General Motors cars.
- 5. Product Description OnStar Rear-view Mirror Traffic Update: Will provide live traffic updates Accidents Weather-related issues Slowdown spots Will suggest alternative route Weather: Will provide live weather updates Direction Within a 100 miles Wind speed Possibility of rain or storm Snow fall
- 6. Targeting Market Families Safety Efficiency Stability Brand growth Young Adults New Drivers Aware of surroundings Expansion Economic and Social Value Big cities like Shanghai
- 7. Market Needs United States Continued consistency New Technology capabilities Easier use Provide consumers with centralized support Give weather and traffic updates in an instant China Tremendous success as an upscale marque Change in public perception Information-gathering ability Use of new tech factors such as smart phone capabilities
- 8. Strengths Strong GM brand name Excellent reputation Safety 1st Connections Globally in 32 countries Weaknesses Weak GM brand name Lack of patent protection Lack of customer’s connections Innovation of new product Opportunities New technology Selling product international Adding safety to the road Threats Consumer not adapting Blue Link technology Changes in regulations Cost of plans and services
- 9. Competition Hyundai’s Blue Link Systems For low and mid-range customers Telematics system for safety One-on-one assistance Entertainment Charges between $100 annually GM OnStar Rear-view Mirror For low and mid-range customers Telematics system for safety One-on-one assistance Charges between $200 to $300 yearly Operates Global Positioning System (GPS)
- 14. OnStar Pro-forma in the U.S.
- 15. OnStar Pro-forma in the U.S.
- 16. OnStar Pro-forma in the U.S.
- 17. OnStar Pro-forma in China
- 18. OnStar China
- 19. Market Research Plan Population China – 1,331,460 U.S. – 310,788,625 Trend 35 cars per 1,000 people in China 850 cars per 1,000 people in the U.S.
- 21. U.S. – 18%Culture China: Aspirations focused to own a car U.S.: Necessity in daily life