The Professor's Guide to Social Media. How to develop the perfect LinkedIn profile in just five simple steps. You too can have the perfect Super Star Profile by following this simple guide from Professor Tom Witter. On campus with great minds, the social media experts campus. www.smexperts.co.uk
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How to develop the perfect Linked profile in just five simple steps
1. !
how to develop the
perfect
LinkedIn
profile
just like mine
Super Star
WOW
Who
is this
guy!
2. Step 1 : Put a face to the name …
LinkedIn says :
Members with profile photos are
more than 7x likely to be
successful in searches.
Professor Tom Witter!
Vice Chancellor, the Social Media University!
World expert in social media education.!
Manchester, United Kingdom, !
!Previous : Harvard!
!Education : Yale, Wigan
People Similar to Tom
Barack Obama 1st!
President, USA!
View Profile 500+
Background Summary!
Professor Tom Witter I am a world authority on social media education and
development. I have assisted in the launch of series of education modules on
Facebook, Twitter and LinkedIn.
!I advised the Obama election campaign on the use of Twitter as an integrated
part of a comprehensive election strategy. The President now has over 44 million ..
Get 10,000 followers !
Boost your Twitter profile!
with over 10,,000 followers!
the best Florida can offer.
More likes for you pages!
More likes for you Facebook!
pages than a Da
A good headshot is best.!
!
Looking direct to camera!
!
With a welcoming smile.!
!
You want to make connections !
after all
10,000 !
followers!
LinkedIn with world leaders!
How to make contacts with
world leaders around the world.!
I show how this is done!
Step 1
3. Step 2 : Identify your keyword strategy
Professor Tom Witter!
Vice Chancellor, the Social Media University!
Manchester, United Kingdom, Social Media!
!Previous : Harvard!
!Education : Yale, Wigan
People Similar to Tom
Barack Obama 1st!
President, USA!
View Profile 500+
Get 10,000 followers !
Boost your Twitter profile!
with over 10,,000 followers!
the best Florida can offer.
More likes for you pages!
More likes for you Facebook!
pages than a Da
Identify your keyword strategy!
!
Makes sure the keywords feature!
!
Make sure the keywords feature :!
Several times in your profile page
LinkedIn says :
Use the keywords by which you
will be found, when people use
LinkedIn “Keyword searches”.
Vice Chancellor, the Social Media University!
World expert in social media education.!
Manchester, United Kingdom, !
!Previous : Harvard!
!Education : Yale, Wigan
So what is a keyword strategy!
The key words you would like associated with your name.
These are words by which you will be identified.
These are the words by which you will be located when searched
LinkedIn with world leaders!
How to make contacts with
world leaders around the world.!
I show how this is done!
Step 2
Background Summary!
Professor Tom Witter I am a world authority on social media education and
development. I have assisted in the launch of series of education modules on
Facebook, Twitter and LinkedIn.
!I advised the Obama election campaign on the use of Twitter as an integrated
part of a comprehensive election strategy. The President now has over 44 million ..
4. Step 3 : Create a crisp punchy headline
Professor Tom Witter!
Vice Chancellor, the Social Media University!
Manchester, United Kingdom, Social Media!
!Previous : Harvard!
!Education : Yale, Wigan
People Similar to Tom
Barack Obama 1st!
President, USA!
View Profile 500+
Get 10,000 followers !
Boost your Twitter profile!
with over 10,,000 followers!
the best Florida can offer.
More likes for you pages!
More likes for you Facebook!
pages than a Da
Crisp and Punchy!!
!
Short, sharp and sweet!!
!
Identify your keyword strategy!!
!
Makes sure the keywords feature!!
!
Highlight your difference!
LinkedIn says :
Highlight what makes you
different, speak directly to your
audience, use the keywords by
which you will be found, when
people use “Keyword searches”.
Vice Chancellor, the Social Media University!
World expert in social media education.!
Manchester, United Kingdom, !
!Previous : Harvard!
!Education : Yale, Wigan
LinkedIn with world leaders!
How to make contacts with
world leaders around the world.!
I show how this is done!
Step 3
Background Summary!
Professor Tom Witter I am a world authority on social media education and
development. I have assisted in the launch of series of education modules on
Facebook, Twitter and LinkedIn.
!I advised the Obama election campaign on the use of Twitter as an integrated
part of a comprehensive election strategy. The President now has over 44 million ..
5. Step 4 : Tell your story
Professor Tom Witter!
Vice Chancellor, the Social Media University!
Manchester, United Kingdom, Social Media!
!Previous : Harvard!
!Education : Yale, Wigan
People Similar to Tom
Barack Obama 1st!
President, USA!
View Profile 500+
Get 10,000 followers !
Boost your Twitter profile!
with over 10,,000 followers!
the best Florida can offer.
More likes for you pages!
More likes for you Facebook!
pages than a Da
Showcase your professional
career, growth and achievements
in the SUMMARY and in the
EXPERIENCE sections of your
profile. Don’t forget to use the
keywords here as well!
Summary!
!
Experience
10,000 !
followers!
LinkedIn with world leaders!
How to make contacts with
world leaders around the world.!
I show how this is done!
Step 4
Background Summary!
Professor Tom Witter I am a world authority on social media education and
development. I have assisted in the launch of series of education modules on
Facebook, Twitter and LinkedIn.
!I advised the Obama election campaign on the use of Twitter as an integrated
part of a comprehensive election strategy. The President now has over 44 million ..
Vice Chancellor
6. Step 5 : List some golden assets …
Professor Tom Witter!
Vice Chancellor, the Social Media University!
Manchester, United Kingdom, Social Media!
!Previous : Harvard!
!Education : Yale, Wigan
People Similar to Tom
Barack Obama 1st!
President, USA!
View Profile 500+
Get 10,000 followers !
Boost your Twitter profile!
with over 10,,000 followers!
the best Florida can offer.
More likes for you pages!
More likes for you Facebook!
pages than a Da
LinkedIn with world leaders!
How to make contacts with
world leaders around the world.!
I show how this is done!
List key publications, presentations
or reports in which you have been
involved
!
Slideshare presentations are
particularly good, They will load
directly onto your LinkedIn profile
once uploaded to your Slideshare
account. 10,000 !
followers!
Step 5
Background Summary!
Professor Tom Witter I am a world authority on social media education and
development. I have assisted in the launch of series of education modules on
Facebook, Twitter and LinkedIn.
!I advised the Obama election campaign on the use of Twitter as an integrated
part of a comprehensive election strategy. The President now has over 44 million ..
The Professor’s Guide to!
Integrating Social Media
7. !
how to develop the
perfect
LinkedIn
profile
just like mine
Super Star
So there you have it :!
!
Step 1 : Put a face to the name …!
Step 2 : Identify your keyword strategy!
Step 3 : Create a crisp punchy headline!
Step 4 : Tell your story!
Step 5 : List some golden assets …!
in !
5 !
steps