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SMIM - Class 1

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Social Media & Internet Marketing “Class 1 - Social Media Overview” Presenting: Joseph J. Samra
Agenda
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here?
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview Socialnomics - Chapter 1
Why are you here? Tell us: Name, From, Current Occupation What do you hope to learn? What does Social Media mean to you?
What is Social Media? 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media? You say: 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) What Erik Qualman says: http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=related 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
Why Social Media?
Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do
Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do Not for Profits: To Make Money find stewards
Types of Social Media
Types we will focus on Social Networks Blogging Information/Review Sites Microblogging B2B Video/Photo Sites
Tops Dogs Social Networks : Blogging: Informations/Review Sites: Microblogging: B2B: Video/Photo Sites:
Challenges for Organizations Integration - social business Cost & Time Perceptions HR - 8% of cos. fired employees due to social media usage (1) ROI - how to measure Loss of Control - policy 1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html
Opportunities Besides the money... transparency efficiency unlikely exposure
Socialnomics
Chapter 1
Chapter 1 What is information indigestion? Does social media help this?
Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why?
Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why? Casual observation Wasting time on Facebook makes you more productive
Chapter 1
Chapter 1 Sally Supermarket
Chapter 1 Sally Supermarket Who is Google’s strongest competition?
Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us?
Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us? Idaho blogger vs. New York Reporter
Chapter 1 Jane the Blogger - Social Media in a nutshell
Chapter 1 Jane the Blogger - Social Media in a nutshell
Chapter 1
Chapter 1 American Airlines - April 2008 Its more than personal NOW
Chapter 1 American Airlines - April 2008 Its more than personal NOW Dancing Matt http://www.youtube.com/watch?v=zlfKdbWwruY

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SMIM - Class 1

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