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Social Media &
Internet Marketing
  “Class 1 - Social Media Overview”




                       Presenting: Joseph J. Samra
Agenda
Agenda
Housekeeping
  Attendance
  Facebook & Review of Schedule and Assignments
      Policies: Computers, breaks
Agenda
Housekeeping
   Attendance
   Facebook & Review of Schedule and Assignments
      Policies: Computers, breaks
Why are you here?
Agenda
Housekeeping
   Attendance
   Facebook & Review of Schedule and Assignments
      Policies: Computers, breaks
Why are you here?
Social Media Overview
Agenda
Housekeeping
   Attendance
   Facebook & Review of Schedule and Assignments
       Policies: Computers, breaks
Why are you here?
Social Media Overview
Socialnomics - Chapter 1
Why are you here?
Tell us:
    Name, From, Current
    Occupation
    What do you hope to
    learn?
    What does Social Media
    mean to you?
What is Social Media?




1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media?
                You say:




1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media?
                You say:
                Survey says: Online tools that enable the production,
                publication and sharing of user-generated content.(1)




1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media?
                You say:
                Survey says: Online tools that enable the production,
                publication and sharing of user-generated content.(1)
                What Erik Qualman says:
                        http://www.youtube.com/watch?v=lFZ0z5Fm-
                        Ng&feature=related
1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
Why Social Media?
Why Social Media?

For Profits: To make Money
   Products, news will find you
   Companies don’t tell us what to do, friends do
Why Social Media?

For Profits: To make Money
   Products, news will find you
   Companies don’t tell us what to do, friends do
Not for Profits: To Make Money
   find stewards
Types of Social Media
Types we will focus on
Social Networks
Blogging
Information/Review Sites
Microblogging
B2B
Video/Photo Sites
Tops Dogs
Social Networks :
Blogging:
Informations/Review Sites:
Microblogging:
B2B:
Video/Photo Sites:
Challenges for Organizations

  Integration - social business
  Cost & Time Perceptions
  HR - 8% of cos. fired employees due to social media usage (1)
  ROI - how to measure
  Loss of Control - policy
              1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html
Opportunities

Besides the money...
   transparency
   efficiency
   unlikely exposure
Socialnomics
Chapter 1
Chapter 1
What is information indigestion?
   Does social media help this?
Chapter 1
What is information indigestion?
   Does social media help this?
We like to be accepted?
   Why?
Chapter 1
What is information indigestion?
   Does social media help this?
We like to be accepted?
   Why?
Casual observation
   Wasting time on Facebook makes you more productive
Chapter 1
Chapter 1

Sally Supermarket
Chapter 1

Sally Supermarket
Who is Google’s strongest competition?
Chapter 1

Sally Supermarket
Who is Google’s strongest competition?
How does news find us?
Chapter 1

Sally Supermarket
Who is Google’s strongest competition?
How does news find us?
Idaho blogger vs. New York Reporter
Chapter 1
Jane the Blogger - Social Media in a nutshell
Chapter 1
Jane the Blogger - Social Media in a nutshell
Chapter 1
Chapter 1

American Airlines - April 2008
   Its more than personal NOW
Chapter 1

American Airlines - April 2008
   Its more than personal NOW
Dancing Matt
   http://www.youtube.com/watch?v=zlfKdbWwruY

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SMIM - Class 1

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