13. How?
• Thanks Philip and Seth
• Great vision, but...
H o w ?
vrijdag 2 december 2011
14. Serious challenges
• Interruption marketing loses its effect
• Ads, Mailings, banners, print, etc.
• We need to apply
• Permission marketing
• Marketing 3.0
vrijdag 2 december 2011
18. CMS
Out-dated
CRM
E-mail
vrijdag 2 december 2011
19. p le
Internal External
o
Website
P e
client portal
Mailings
Letters
Intranet
Mailings Forum
Facebook Social Media
Microblogging
Co nte nt
vrijdag 2 december 2011
20. Internal Website External
client portal
Mailings
Letters
Intranet
Mailings Forum
Facebook Social Media
Microblogging
vrijdag 2 december 2011
21. Internal Website External
client portal
Mailings
Letters
Intranet Actueel (up-to-date)
Mailings Forum
Facebook Social Media
Microblogging Beschikbaar (Available)
Compleet (Complete)
The web is the place for conversion
vrijdag 2 december 2011
22. Internal
FR EE Website
client portal
Mailings
External
RM
Letters
P
Intranet
Mailingseo ple :C Forum
Facebook Social Media
Microblogging
Content: CMS
Empower your organization to start the
conversation
vrijdag 2 december 2011