2. Nike is without a doubt one of the world’s top sports and fitness companies, and has a legacy which dates back to 1962 when they first arrived on the scene under the name of Blue Ribbon Sports. Today Nike is known for their top of the line sports apparel and athletic shoes.
12. Analysis If Nike continue in their legacy of making athletic shoes and apparel with the innovative designs that we have all been accustomed to seeing, along with excellent marketing, then there shouldn’t be a problem remaining the number one sports and fitness company in the world.
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14. References NIKE, Inc. (2010, September 18). Nike, inc. Retrieved from http://www.fundinguniverse.com/company-histories/NIKE-Inc-Company-History.html Yahoo Finance. (2010, September 18). Nke competitors/nike, inc. common stock stock- yahoo! finance . Retrieved from http://finance.yahoo.com/q/co?s=NKE Kell, J. (2010). Corporate news: nike's quarterly profit jumps 53%. Wall Street Journal. (Eastern edition). New York, N.Y.: Jun 24, 2010. pg. B.4 , 411 (00999660), Retrieved from http://proquest.umi.com/pqdweb?did=2065199041&sid=1&Fmt=3&clientId=18417&RQT=309&VName=PQD doi: 2065199041 Lahart, Evans, J., K. (2010). Ahead of the tape. Wall Street Journal. (Eastern edition). New York, N.Y.: Jun 23, 2010. pg. C.1 , 379 (00999660), Retrieved from http://proquest.umi.com/pqdweb?did=2064598751&sid=2&Fmt=4&clientId=18417&RQT=309&VName=PQD doi: 2064598751
15. References Continued Greenhouse, S. (2010). Pressured, nike to help workers in honduras; [business/financial desk]. New York Times. (Late Edition (East Coast)). New York, N.Y.: Jul 27, 2010. pg. B.1 , 886 (03624331), Retrieved from http://proquest.umi.com/pqdweb?did=2092082941&sid=3&Fmt=3&clientId=18417&RQT=309&VName=PQD doi: 2092082941 McCarthy, M. (2010). Nike schools will be outfitted for tradition. USA TODAY. McLean, Va.: Sep 1, 2010. pg. C.3 , 253 (07347456), Retrieved from http://proquest.umi.com/pqdweb?did=2126752681&sid=4&Fmt=3&clientId=18417&RQT=309&VName=PQD doi: 2126752681
