Social business insights are revealed from the following thought leaders' recent publications: Tony Zingale, Sameer Patel, Jacob Morgan, Jeremiah Owyang, Brian Solis, Aaron Levie, Vala Afshar and Dion Hinchcliffe.
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2. "Companies are struggling to
make their workforces more
productive, and why?
Because they are embedded
in these old last-generation
systems. We've seen with the
boom of social networking
technology in the consumer
world bringing that to the
enterprise is a better way to
get work done."
Tony Zingale
CEO, Jive Software
@TonyZingale
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5. "With the acceleration of market
changes from social media, new
technologies, and increased
competition, old-school corporations
are at risk of becoming brittle and
fragile. Traditionally-operated
companies must establish resiliency
by adapting to new models emerging
in the marketplace. "
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Jeremiah Owyang
Advisory Board Member, Altimeter Group
@JOwyang
6. "In this ever-changing environment
characterized by the disruptive effects of
the social web, I learned that there’s no
“one best way” to organize and lead an
organization. Instead, the optimal
performance and results depend on the
process adopted by the organization to
plan and execute its initiatives, and by the
multitude of factors that influence it."
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Brian Solis
Principal Analyst, Altimeter Group
@BrianSolis
7. ”It wasn’t until you had enough
penetration of the iPhone and 2010 when
you had the tablet appear which really
lead to us rethinking what mobile meant
as a productivity and enterprise solution.
And now you fast forward and a lot of the
DNA in our business has evolved to meet
that trend."
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Aaron Levie
CEO, Box, Inc.
@Levie
8. "Organizations need to ask, "Is the culture of
the company one that has the fabric of
collaboration?" With the essence of
collaboration being sharing, customer
engagement can be a big challenge if the
culture is not one that is open, collaborative
and transparent."
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Vala Afshar
CMO and Chief Customer Officer, Enterasys
@ValaAfshar
9. "The two major timeframes
that matter the most overall
are:
1) The initial process to
define and justify a given
social business initiative
2) The early work to
develop an engaged
community around the
resulting social business
solution
Both of these are delicate
time periods that require a
careful focus on what
matters most."
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Dion Hinchcliffe
Chief Strategy Officer,
Dachis Group
@DHinchcliffe