By manirat Kaur

1. PROCTER &GAMBLE
SUBMITTED TO:
SUBMITTED BY:
Mr Shantanu Ghosh MANIRAT
KAUR

2. PROCTER & GAMBLE

P&G Home Products Limited is one of India's fastest
growing Fast Moving Consumer Goods Companies that
has in its portfolio P&G's global brands such as Ariel and
Tide in the Fabric Care segment, and in the Hair Care
segment
 Procter and Gamble is the worlds largest consumer
products Company.
 P&G knew it needed to accelerate its innovation
development and increase its rate of innovation
success. And leadership predicted, with the world
continually getting smaller and moving faster, sustaining
solutions would be found in collaboration, not in
isolation.

3. PRODUCT IN P&G
 Fabric care
 Hair care
 Beauty care

4. SUBCATEGORIE OF
PRODUCT
FABRIC CARE HAIR CARE BEAUTY CARE
Ariel front-o-mart Pantene pro v Olay
Tide detergent Head& Shoulder Secret
Tide bar Rejoice Herbal essences

5. KEYWORDS OF PANTENE
PRO V
KEYWORDS COMPETITION GLOBAL LOCAL
MONTHLY MONTHLY
SEARCHES SEARCHES
Pro Shampoo Medium 4400 1600
All Hair types Low 18100 9900
Curly Hair High 49500 40500
product
Hair Growth High 60500 33100
shampoo
Different Hair Medium 140 36
Types

6. KEYWORD OF HEAD &
SHOULDER
KEYWORDS COMPETITION GLOBAL LOCAL
MONTHLY MONTHLY
SEARCHES SEARCHES
Head and Medium 18100 5400
shoulder shampoo
Scalp treatment High 74000 40500
Head and Low 1600 480
Shoulder for men
Head Solder Low 2900 590
Dandruff and Low 590 260
stress

7. KEYWORDS OF REJOICE
KEYWORDS COMPETITION GLOBAL LOCAL
MONTHLY MONTHLY
SEARCHES SEARCHES
Rejoice rejoice Low 24600 110000
Rejoice radio Low 2400 1900
Rejoice music Low 2900 1900
I will rejoice Low 40500 27100
Rejoice always Low 6600 4400

8. KEYWORDS OF ARIEL FRONT-O-
MART
KEYWORDS GLOBAL MONTHLY LOCAL MONTHLY
SEARCHES SEARCHES
Tide washing powder 4400 480
Tide detergent powder 5400 590
Arial washing powder 590 73

9. KEYWORDS OF TIDE
DETERGENT
KEYWORDS GLOBAL LOCAL APPROXIMATE
MONTHLY MONTHLY CPC
SEARCHES SEARCHES
Washing powder 4400 480 24.47
Tide laundry 18100 260 16.67
detergent
Tide detergent 590 590 9.10
india
Tide detergent 1600 46 19.56
ingredients
Price of Tide 880 140 4.99
detergent

10. KEYWORDS OF TIDE BAR
KEYWORDS GLOBAL LOCAL APPROXIMATE
MONTHLY MONTHLY CPC
SEARCHES SEARCHES
Tide brand 1300 170 45.17
Tide bar soap 170 16 4.95
Tide grill 3600 210 4.95
Detergent bar 6600 590 24.91
Procter & gamble 1000 73 4.91
tide

11. KEYWORD OF OLAY
KEYWORDS GLOBAL LOCAL APPROXIMATE
MONTHLY MONTHLY CPC
SEARCHES SEARCHES
Olay product 18100 2400 10.40
Olay face wash 6600 5400 14.89
Olay face cream 2400 210 12.70
Moisturizing 2900 320 14.54
cream
Olay anti aging 12100 720 15.61

12. KEYWORDS OF SECRET
KEYWORDS GLOBAL LOCAL APPROXIMATES
MONTHLY MONTHLY CPC
SEARCHES SEARCHES
Secret the powder 60500 4400 16.21
Movie the secret 450000 40500 9
Secret recipes 201000 2400 6.58
The secret book 368000 33100 6.63
WWW.The secret 260 22 34.58

13. KEYWORDS OF HERBAL
ESSENCES
KEYWORDS GLOBAL LOCAL MONTHLY APPO CPC
MONTHLY SEARCHES
SEARCHE
S
Herbal essences 165000 3600 11.55
Herbal essences 14800 880 11.85
shampoo
Herbal shampoo 33100 6600 15.88
Hair color 5400 28 17.74
Herbal soap 9900 1300 15.33