Fashion is a carrier of history and culture more than dressing. Viewing from a horizontal comparison, every country’s fashion contains its own characteristics so that the so called European style and Eastern philosophy have born; Viewing from a vertical comparison, the main themes pursued perpetually in human beings development process are repeatedly presented in different ages—nature, religion, sentiment, politics……,and travel.

1. Fashion Territory Blog
http://www.fashion-territory.com
Travel and World in Men’s Clothing (1)
[Louis Vuitton, Men’s Clothing, Mediterranean style, Hermes]
Fashion is a carrier of history and culture more than dressing. Viewing from a
horizontal comparison, every country’s fashion contains its own characteristics
so that the so called European style and Eastern philosophy have born; Viewing
from a vertical comparison, the main themes pursued perpetually in human
beings development process are repeatedly presented in different ages—nature,
religion, sentiment, politics……,and travel.
The behavior of travel appeared along with or even before the born of human
being (imagining human’s ancestors traveled thousands of miles crawling from
ocean to continent.) . Maybe it’s a real need for human being to travel at the very
beginning (such as hunting or migrating). Travel is not as simple as from one
point to another one on map, which relates to material world as well as human’s
soul. Today’s modern men’s clothing has absorbed every aspect of travel’s
meanings for a long time. Different brands’ ideas reveal different attitudes and
viewpoints toward travel—the original behavior of human beings, while the
common meaning presented by them is the everlasting exploration to the
material world and the human’ s deep inside.
Originality and Conquest Lust
Goethe said: “the purpose of traveling is appreciating the scenery alongside
instead of reaching the end.” However, for some men, on the contrary, traveling
for them is to reach a destination, a symbolized place. The meaning of travel lies
page 1 / 2

2. Fashion Territory Blog
http://www.fashion-territory.com
in exercise, in the releasing of some original impulse and hormone.
Some muscular males, tall and strong, are inciting defiance to high mountains
and oceans endlessly, which are the images we have seen from advertisements
of numerous outdoor brands, such as Timberland, The North Face and Levi’s.
Before them are some unknown roads while they seems have the instinct to
conquer everything. Noah Mills acted as a sail-setting man in 2011Calzedonia’s
spring-summer advertisement. An almost original man in a small boat floating on
a boundless sea shows a harmonious relationship between human and nature on
one hand, while the man controls the whole world at the same time, which is
enough to stir countless male creatures’ blood. By comparison, the style is not
so important. For most outdoor brands, their designs have much in
common—strips and grid, slim materials, burly structures and outstanding colors,
which have nothing goodness to tell, but these simple designs have been gaining
love from consumers year after year. It is because of the totem flavor of these
designs. Generations of men succeed the natural instincts trickling in the blood
from their ancestors and take the originality release and constantly conquest as
the final target.
Another factor is men’s infatuation for various sceneries of the different
places—the mysterious land left with footprint or expected to step one day. The
Mediterranean style described by Salvatore Ferragamo, the American idyllic
scenery outlined by Club Monaco, the wonderful view of polar region shot by
Hermes, the African continents caught by Louis Vuitton, are mortally lust for men.
page 2 / 2
Powered by TCPDF (www.tcpdf.org)