1. “Taking care of
life’s most
important
decisions, one
successful sale
at a time”
Jeff Collyer
Licensed Agent

2. Only
agency
using Radio
to promote
your
property
In room
Auction
Dynamic
team
Biggest
database
of buyers
Port
Macquarie’s
most
prominent
Location
Point Of Difference

3. 20%PriceGap $460 Owners Hope Price
$400,000 Market Price
$320K Ideal Buyers
10% Price Gap
10% Price Gap
Property must be listed at $469,000 to achieve $460,000
Buyers Looking at a property around $350,000 will not look at a
property for $469,000

4. 10 Days 30 Days 60 Days 90 Days
The Buyer Wave
Buyers look at the area first
Buyers don’t think price, they thick price range
Buyers look 10-15% below what they eventually
pay
Buyers will make the best offer when the property
first comes on the market
The longer the property is on the market the
less the buyers will pay for the property
The Five Rules Of Buyer Behaviour
1
2
3
4
5

5. $380K $450K
20 Buyers
Bed
Cars
Bathrooms
3
1
2
$300K $500K
100 Buyers
Bed
Cars
Bathrooms
3
1
2
Priceless Marketing Strategy
Private Treaty

6. Owners investment
Marketing A
Window Card Priceless
Standard Sign $60.00
Domain Editorial $202.50
Domain Express $58.33
Letter Box Drop $19.95
Domain Standard $58.33p
Internet $100.00
Including priority Listing 30 Days
Photography $50.00
Radio $92.31
Our Cost $641.42
Your Cost $425.00
Payment on settlement or
withdrawal
Owners investment
Marketing B
Window Card Priceless
Photo Sign $222.09
Domain Editorial $202.50
Letter Box Drop $19.95
Domain ¼ Page
$175.00 per Ad x 5 $875.00
And lift over into Domain Express
$175.00 per Ad x 5 $875.0
Internet $100.00
Including priority Listing 30 Days
Photography $220.00
Including Floor Plans
Radio $92.31
Our Cost $2606.85
Your Cost $950.00
Payment on settlement or
withdrawal
Owners investment
Marketing C
Window Card Priceless
Photo Sign $222.09
Domain Editorial $202.50
Letter Box Drop $19.95
Domain ½ Page
$35.00 per Ad x 5 $1,750.00
And lift over into Domain Express
$350.00 per Ad x 5 $1,750.00
Internet $100.00
Including priority Listing 30 Days
Photography $220.00
Including Floor Plans
Radio $92.31
Our Cost $4,356.85
Your Cost $1,399.00
Payment on settlement or
withdrawal

7. Professional Photos and Floor Plan

8. Professional
Brochures
Handed out at open
homes

9. Silver Program – The Event of 2012
Auction
The intensive Marketing program is to be carried out over 5 week period
Schedule – Week 1
Professional Photography of property
Contracts ordered from Solicitor
Property Inspection by PRDnationwide Team
Auction sign installed
Office window display in place
Brochures received
Schedule – Week 2
1st colour ad … Domain
1st open for inspection – Saturday
Editorial at papers discretion
Brochure Distribution
• Professional Mailing list
• Property news at office
• Deliver to house surrounding neighbourhood
• Express/Port News distribution
• Landlords
• Tenants

10. Schedule – Week 3
2nd colour ad … Domain
2nd open for inspection – Saturday
Editorial at papers discretion
Brochure Distribution
• Professional Mailing list
• Property news at office
• Deliver to house surrounding neighbourhood
• Express/Port News distribution
• Landlords
• Tenants
Schedule – Week 4
Report to owner first week of marketing
3rd colour ad… Domain
Editorial at papers discretion
3rd open for inspection – Saturday
Contact all people who have inspected the
property
Silver Program – The Event of 2012
Auction
The intensive Marketing program is to be carried out over 5 week period

11. Schedule – Week 5 Auction Week
Report to owners on final week of marketing
Letter out regarding the Auction to all people who have
attended the open opens and inspections
Letterbox drop people who enquire during the Auction
program
Re contact all people who enquired about the Auction
Program
Auction In rooms
SOLD
Silver Program – The Event of 2012
Auction
The intensive Marketing program is to be carried out over 5 week period

12. Auctioneers Fee (usually $350) $150.00
Submission Fee $35.00
Signboard and Erection $100.00
Photography (usually $320.00) $220.00
Including Floor Plans
Port Macquarie Domain ½ Page $700.00
2 x colour inserts @ $350.00 each (usually $405pp)
Port Macquarie Domain ½ Page complements of PRD
1 x colour inserts @ $350.00 each (usually $405pp)
PRDnationwide Fresh magazine $149.00
Includes – web magazine, 100 Brochures, 10,000 copies distributed to Port Stephens, Hunter Valley
,Newcastle, Tamworth, Forster
Internet Diplay – includes E-marketing, priority listings & Top Spot,PRD.com.au,. Colliers.com.au
Realestate.com.au, Domain.com.au $100.00
Port premier window display complements of PRD
Letter Box Drop complements of PRD
Regular Reports complements of PRD
Open for Inspections complements of PRD
Editorils – Port News and Exspress complements of PRD
Total Marketing Package $2,249.00
Your Cost $1,454.00

13. Auctioneers Fee (usually $350) $150.00
Submission Fee $35.00
Signboard and Erection $100.00
Photography (usually $320.00) $220.00
Including Floor Plans
Port Macquarie Domain full Page $700.00
1x colour inserts @ $700.00 each (usually $810.00pp)
Port Macquarie Domain full Page complements of PRD
1 x colour inserts @ $8100.00 each (usually $405pp)
Port Macquarie Domain ½ Page $350.00
1 x colour inserts @ $350.00 each (usually $405pp)
PRDnationwide Fresh magazine $149.00
Includes – web magazine, 100 Brochures, 10,000 copies distributed to Port Stephens, Hunter Valley
,Newcastle, Tamworth, Forster
Internet Diplay – includes E-marketing, priority listings & Top Spot,PRD.com.au,. Colliers.com.au
Realestate.com.au, Domain.com.au $100.00
Port premier window display complements of PRD
Letter Box Drop complements of PRD
Regular Reports complements of PRD
Open for Inspections complements of PRD
Editorils – Port News and Exspress complements of PRD
Total Marketing Package $2,249.00
Your Cost $1,454.00

14. PRD Nationwide
listing
Confirmation
Strategic Planning
Market
strategy/Pricing
Prepare Home
for sale
Promotion of
Home
Receive Offers
& Negotiations
Offers is accepted
contracts
exchange
Planning Purchase
of another Home
The Home Selling Process
“We work as a team to enable you
to achieve your goals through this
Multi Faceted home selling process