Jim Kukral presents his latest presentation called "beyond the website" - how your business should be using the “the whole” web to create more sales, leads & publicity.

1. beyond the website how your business should be using the “the whole” web to create more sales, leads & publicity

2. what you will learn

3. why we use the Internet, past, present and the future

4. how to go “beyond the website” and how a complete strategy is the best practice

5. defining and reaching goals of more sales, more leads and more publicity

6. the tools of the trade in use today. how they work and more importantly, “why” they work

7. demographics of today’s online customer & social media user

8. how marketing & sales function together online

9. the expectations of today’s online customer/browser

11. award-winning blogger

12. www.jimkukral.com

14. professional speaker

21. social media “expert”

23. 12+ year web guy

26. coach, consultant & trainer

30. business builder

32. why am i here?

33. inspire you

34. motivate you

35. educate you

36. Your brand here!

37. why we use the web?

43. are you thinking like google?

44. simple problem solving customer-centric

45. branding

46. http://adage.com/digitalnext/index?sid=David%20Armano

50. doesn’t sell ______ we sell ???? Your brand here!

51. universal truths of today’s internet

52. nobody reads anymore… they scan

56. no more interruptions!

59. short attention spans

61. people want bargains

63. easy wins

64. before the web

69. after the web

72. email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…

73. beyond the website

74. the big picture: how do all of these things work together today?

75. beyond the website

76. goals?

77. sales

78. leads

79. publicity

80. communication

81. is roi possible?

82. or is this all a waste of time?

83. the past vs. today

88. promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread word of mouth through digital channels… result: sold out event before even getting to town

89. much cheaper… much faster… better…

90. i believe in roi

91. i believe in social media

95. time or money?

96. there’s always more time…

97. money runs out eventually…

98. what is social media?

105. that’s all? (sarcasm required)

106. “ the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive

109. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.

110. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???

111. 41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.

112. Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html

113. oh yeah? prove it!

120. online reputation management

121. but… people might talk about us!

123. they already are…

128. control the conversation?

129. participate in the conversation?

131. Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com – social media www.CopyBlogger.com – content www.Problogger.com - blogging

132. JimKukral.com TheBizWebCoach.com