11. Ich bin eine
Persona!
Meet
Ronny
*Ronny is a persona / vector image, not an actual human being.
12. 19 year old hipster bartender
who considers himself
a fashion trendsetter.
Seeks a rmation of his fashion lifestyle.
From a rural area.
Regularily shops online.
Socially engaged.
*Ronny is a persona / vector image, not an actual human being.
13. How might we turn
Ronny’s mobile device
into a social hub for
shopping?
reframed how might we question