1. Going Beyond the Newsletter: Five essentials for crafting an engaging email marketing program presented by Your hosts today are: Jim Hitch, Agency Relations Manager & Suzanne Norman, Director of Community Relations

3. How do I inspire people to join my list? presented by

4. Put a signup screen on your website.

5. Or, on your blog.

6. Give folks an incentive.

8. How do I keep my content fresh? presented by

9. Send a newsletter.

10. Send a welcome note.

11. Ask for donations.

12. Send a confirmation.

13. Thank your donors.

14. Send an invitation.

15. Highlight your sponsors.

16. Or your volunteers.

17. Send a staff newsletter.

18. How do I focus my email strategy? presented by

19. * what you’re sending * who’s sending * how often you’re sending presented by

20. Set a sustainable expectation.

21. Send when you have something relevant to say.

22. presented by How do I make sure my emails are stylish?

23. On the Wild Side: What Happens to Birds During Hurricanes? Write an enticing subject line.

24. Create a consistent look with fonts and images.

25. Keep the important stuff at the top.

26. presented by What do those response numbers mean, anyway?

29. presented by Experiment! But not with actual chemicals.

30. presented by No calculus questions, please. Begin the brilliantly insightful Q&A now.