Fundraising through fan raising. How to get your fans to take action that supports your team.

1. Fans into Funds:
3 Ways to
Get Fans to Take Action

2. #riotsports

3. Develop Channels
Quality Content
Call to Action

4. Develop Channels

5. Money through Marketing
Webinar

6. Building Your Community

7. Make it Easy

8. High-Tech and High-touch
Facebook
Direct mailing
Events
E-newsletters
Personal notes
Website
Phone calls

9. Quality Content
video, text, audio

10. What is quality content?
Dates, times and locations
VS
Mission, vision and values

11. Goals
Personal interest stories
"Where are they now?"
Athlete interviews
Parent, fan, admin, sponsor interviews
Other perspectives

12. Call to Action
Get someone to do something.
Donate
Volunteer
Attend
Sign-up/Register
Participate

13. Call to Action
One-on-one
Group
Online

14. One-on-one
Making "the ask"
Be specific
Hardest (guts)
Relationship

15. Group
Making "the ask"
Be more specific
Hard
Relationship

16. Online
Making "the ask"
Actionable step
Hard (art)
Relationship

17. Online
Newsletters
Website
Facebook
Twitter
Text

19. Build channels: reach out
Create content:educate & inform
Call to action: be specific

20. Rowdy Package
Single email to update channels
Custom newsletter and news page
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Weekly marketing tips
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