Social Media for Business Success: Life Sciences January 2011

Social Media for Business Success: Life Sciences Connecting, Communicating, Informing Dr. Jim Hamill [email_address] Alan Stevenson [email_address] January, 2011

Session Aims and Objectives ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Social Media Revolution ,[object Object],[object Object],[object Object]

What is Social Media? ,[object Object],[object Object],[object Object],[object Object]

Life Sciences 2.0 Web 2.0 Applications Open source Online Applications/ Web Services Social Network Sites Social Content – Social Bookmarking Blogs or Weblogs Wikis Podcasts/ Vodcasts Virtual Realities Mash Ups RSS Feeds Mobile Web; Internet Telephony Twitter Characteristics Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global Business Impact Mindset Business Intelligence Customer Insight and Understanding Customer Interaction Enhanced Customer Experience – Rich Internet Applications Reputation Management Sales and Marketing Product Development and R&D e.g. engage and co-create IT/Software/Applications Operations, Internal Processes and HRM

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Key Things to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare ( www.slideshare.com )

Key Things to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Things to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Performance Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Applications and Business Benefits

Snapshot Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]

Niche 'Health Care' Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Niche 'Health Care' Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrated with other SM channels

The Company ,[object Object],[object Object],[object Object],[object Object],[object Object]

Quality Customer Growth Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QCGP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Society of Neuroscience 2,889 Members

One person's favourites..... ,[object Object],[object Object],[object Object],[object Object],[object Object]

One person's favourites..... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook – limited potential.....

Progress Made ,[object Object],[object Object],[object Object],[object Object]

Monitoring the Conversations ,[object Object],[object Object]

Wide Range of SMM Tools ,[object Object],[object Object],[object Object]

Monitor and Measure ,[object Object],[object Object],[object Object]

Moving Forward ,[object Object],[object Object],[object Object]

Five Key Areas ,[object Object],[object Object],[object Object],[object Object],[object Object]

‘ Be Customer Led’ ,[object Object],[object Object],[object Object],[object Object]

Use a Simplified Balanced Scorecard ,[object Object],[object Object]

Social Media Balanced Scorecard ,[object Object],[object Object],[object Object]

Social Media Balanced Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organization, Resource and People ,[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Bob Dylan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media for Business Success: Life Sciences January 2011

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Social Media for Business Success: Life Sciences January 2011