Session 1a Hamill - Social Media: The State of Play
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Social Media Conference, Glasgow for Business Week, 8/11/11 http://www.energise2-0.com
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Session 1a Hamill - Social Media: The State of Play
- 1. ENERGISE2-0.COM Social Media: the State of Play @drjimhamill jim.hamill@energise2-0.com www.energise2-0.com
- 2. #GFBWeek Slides on www.energise2-0.com ENERGISE2-0.COM
- 3. Today’s Conference A conversation not a broadcast Theme is ‘learning from experience’ ENERGISE2-0.COM
- 4. Today’s Schedule Session Topic/Speakers Session 1 The ‘State of Play’ – Dr. Jim Hamill, Prof Alan Wilson 9.30 - 10.15 Questions Submit your questions Session 2 ‘Listen’ – Alan Stevenson, Ed Cochrane 10.30 - 11.15 Tea/Coffee 11.15 – 11.30 Session 3 Social Media in Action (1) – ‘Internationalisation’ – 11.30 – 12.15 Jane Gotts, Aileen Lamb, Brian Inkster Session 4 Q&A Session – ‘The Key Drivers of Social Media 12.15 – 12.45 Success’ Lunch Break ENERGISE2-0.COM
- 5. Today’s Schedule Session Topic/Speakers Session 5 Social Media in Action (2) – ‘Scottish Food and Drink’ 13.45 – 14.30 – Lesley Wood, Craig Stevenson, Carol-Anne Doyle Session 6 Social Media in Action (3) – ‘Celtic and Rangers’ – 14.30 – 15.15 Tony Hamilton, Robert Boyle Comfort Break 15.15 – 15.25 Session 7 Social Media in Action 4 – ‘Maximising the Potential 15.25 – 16.05 of Linkedin’ – Kenny Mulcahy Session 8 Q&A Session ‘Next Steps’ and Conference Close 16.05 – 16.30 ENERGISE2-0.COM
- 7. Social Media: The State of Play Where are you with social media? What progress has been made? Where are you going? ENERGISE2-0.COM
- 8. Our View on Progress Made Interest and enthusiasm has grown rapidly Channels are being set up But lack of strategic planning leads to problems down the line - resourcing, content, customers, performance measurement, business impact and ROI A broadcast mentality prevails……. ENERGISE2-0.COM
- 9. What road are we on? ENERGISE2-0.COM
- 10. Is there something fundamentally wrong with our approach to Social Media? ENERGISE2-0.COM
- 11. Something Wrong….. Are we using social media as just another PR/marketing channel for broadcasting messages AT customers telling them how good we are? Is anyone listening anymore? Have the rules of business changed? ENERGISE2-0.COM
- 12. Be Social New ‘mindsets’ are required to be successful in social media ‘BE SOCIAL BEFORE DOING SOCIAL’ ENERGISE2-0.COM
- 13. The Five Key Things to Remember about Social Media ENERGISE2-0.COM
- 14. 1. It’s a Revolution A fundamental and revolutionary change in online behaviour, expectations and the online customer experience. The end of the ‘read only’ Internet Content generated by the network for the network We are no longer passive consumers of content/brand messages ENERGISE2-0.COM
- 15. 2. It’s Social Marketing as a conversation; two-way dialogue Conversations are already taking place on the cloud relevant to your business – are you listening? ENERGISE2-0.COM
- 16. 3. Power Shift Social media empowers customers, empowers the network We no longer control the brand The brand becomes the customer experience of the brand – experiences that are widely shared online ENERGISE2-0.COM
- 17. ENERGISE2-0.COM
- 18. 4. Declining Effectiveness Declining effectiveness of traditional approaches to sales and marketing Does anyone listen any more? We are no longer passive sheep waiting to be ‘driven’ to your web site If you treat us like sheep, we will tell you to ‘flock off’. ENERGISE2-0.COM
- 19. 5. The End of Business as Usual New ‘mindsets’, new business approaches and new performance measures are required NOT a broadcast medium. Its about listening to and engaging with customers, partners, your community, your tribe This is something we are not very good at doing. We prefer telling people how good we are ENERGISE2-0.COM
- 20. The End of Business as Usual ‘Winners’ will be those organisations who fully utilise the interactive power of Web 2.0 technology for engaging with and energising customer and network relationships ENERGISE2-0.COM
- 21. ‘Getting There’ ENERGISE2-0.COM
- 22. Avoid the Road to Nowhere ‘Social Media Planning Pays’ ENERGISE2-0.COM
- 23. Social Media Strategy and Action Plans • Use a simplified Balanced Scorecard approach to social media strategy development and implementation • Will ensure that your future social media actions and initiatives are fully aligned with and supportive of agreed business goals; that KPIs are agreed for evaluating on-going social media performance, business impact and ROI; and that all key success factors are considered, including organization, people and resource aspects ENERGISE2-0.COM
- 24. Develop a Strategy • What is the overall social media vision for your organization? • What are the key objectives and targets to be achieved? • Who are your customers? • What are the key actions and initiatives you need to take? • Organisation, resource and people issues ENERGISE2-0.COM
- 25. Potential Business Benefits of Social Media ENERGISE2-0.COM
- 26. Potential Business Benefits 5 main areas: • Market/Customer Knowledge & Insight • Engagement & Reputation Management • Enhanced Customer Experience and Loyalty • Sales/Marketing Effectiveness, Efficiency and ROI • Operations/ Internal Processes (open source and hosted apps) ENERGISE2-0.COM
- 27. ‘Be Customer Led’ ENERGISE2-0.COM
- 28. Be Customer Led • Who are our customers, community, tribe? • Where do they hang out in social media? • How can we best use Social Media to deliver an exceptional customer experience at all stages of the customer life cycle? ENERGISE2-0.COM
- 29. www.mashable.com ENERGISE2-0.COM
- 30. Thank You Talk with us www.energise2-0.com ENERGISE2-0.COM
- 31. Questions About Social Media? ENERGISE2-0.COM