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Jim Brady
Jim Brady

The document discusses how news organizations should view community engagement as a partnership rather than a one-way relationship. It advocates for "deep engagement" through directly interacting with the community to strengthen relationships and produce better journalism. This includes accepting community contributions, curating member work, and giving up some control. When done right, community engagement can make the organization more relevant and increase audience, revenue, staff, and overall quality of journalism.

TecnologiaNegócios
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Building Community Around Journalism Jim Brady Editor-in-Chief, Journal Register Company October 13, 2011
Community Engagement ,[object Object]
Community Engagement ,[object Object]
Why Engage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Engage? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Engage? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shallow Engagement COMMENTS ON ARTICLES ,[object Object],[object Object],[object Object]
Shallow Engagement USER PHOTO CONTESTS ,[object Object],[object Object],[object Object]
Shallow Engagement SHARING TOOLS ,[object Object],[object Object]
What Is Deep Engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First Rule of Engagement ,[object Object]
First Rule of Engagement ,[object Object],[object Object]
First Rule of Engagement ,[object Object],[object Object],[object Object]
Register Citizen Newsroom Cafe ,[object Object],[object Object]
Community Media Labs ,[object Object]
SeeClickFix ,[object Object],[object Object],[object Object]
TBD: Complete This Story ,[object Object],[object Object]
TBD’s Community Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ushahidi: Japan Earthquake
Guardian: MP Expense Scandal
Public Reporting Network ,[object Object],[object Object]
NPR Social Investigation
If You Do This Right… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Do This Right… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Do This Right… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Do This Right… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Do This Right… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for Engaging

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