8. How do I choose?
✤ Is building website their core competency?
9. How do I choose?
✤ Is building website their core competency?
✤ Will I speak directly to the guy doing the work?
10. How do I choose?
✤ Is building website their core competency?
✤ Will I speak directly to the guy doing the work?
✤ Is there a proven track-record?
11. How do I choose?
✤ Is building website their core competency?
✤ Will I speak directly to the guy doing the work?
✤ Is there a proven track-record?
✤ Will they be around in 1, 3, 5... 10 years time?
13. What do I need to know?
✤ 1: Will people find my website?
14. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
15. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
16. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
17. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
18. What do I need to know?
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
✤ 6: Will it stand the test of time?
25. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
26. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
27. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
✤ ... during production:
28. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
✤ ... during production:
✤ Does my site really sell me & my business?
29. Will it be effective?
✤ Before you start...
✤ Does my designer understand my business?
✤ Does my designer understand my customers?
✤ ... during production:
✤ Does my site really sell me & my business?
✤ Could my wife/gran/kid complete a transaction?
31. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
32. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
✤ What’s the most cost effective way to update?
33. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
✤ What’s the most cost effective way to update?
✤ Is the CMS I’m being offered is right for me?
34. Is it fresh?
✤ Do you need to keep your site up to date? Yes!
✤ What’s the most cost effective way to update?
✤ Is the CMS I’m being offered is right for me?
✤ Get some examples of possible expansion at the outset.
36. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
37. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
✤ Are your customers on Twitter or Facebook?
38. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
✤ Are your customers on Twitter or Facebook?
✤ Are they susceptible when they’re there?
39. Am I social?
✤ Do I need to engage with Twitter, Facebook etc?
✤ Are your customers on Twitter or Facebook?
✤ Are they susceptible when they’re there?
✤ Does my agency understand social media?
46. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
47. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
48. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
✤ Google Analytics
49. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
✤ Google Analytics
✤ Google Webmaster Central
50. Don’t build a monolith..
✤ Review regularly
✤ Talk to your customers
✤ Use the right tools:
✤ Google Analytics
✤ Google Webmaster Central
✤ Measure change
52. .. a quick recap!
✤ 1: Will people find my website?
53. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
54. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
55. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
56. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
57. .. a quick recap!
✤ 1: Will people find my website?
✤ 2: Will it generate business?
✤ 3: Can I keep it up-to-date, add to it & develop it?
✤ 4: Is it social? Does it need to be?
✤ 5: Will I be able to measure it’s success?
✤ 6: Will it stand the test of time?
58. Deep Blue Sky
deepbluesky.com/slides
Jim Morrison - Deep Blue Sky Digital Ltd
Notas do Editor
ASK: Who has a website?\nINTRODUCE: What I’m talking about. \n
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Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
Think you found the right person? ** What questions should you be asking?? **\n
