Healthcare mobile learning products could account for the largest portion of the CAGR for mobile healthcare.

1. Blog : Mobile Healthcare Market – Are Mobile Learning Products The Place To Start
With Mobile Healthcare? by Jim Bloedau of Information Advantage Group (Excerpt from
future IAG study on consumer/patient mobile healthcare)
Some say that it’s the early days of mobile
healthcare becoming an indispensable part of
our lives. Part of this perception is because
we have already witnessed the rise of the
new breed of on-demand consumers - people
who have a strong appetite for no delays in
getting the information they need. They want
to be able to stop and start the consumption
of media and to invisibly move between
devices and locations. Niche observers, and
more so those who take on a niche educator
mantel, who can tap into the info stream, cut it
into more manageable pieces and serve it up
in a way to meet these needs will find good
opportunity in healthcare.
Because of this, continued strong growth in mobile learning products and services is fostering the
movement of knowledge building events, content, tools and applications from the desktop to hand
held devices.
 The overall market is showing a 21.7% five year CAGR that will see revenue generated by
mobile learning products and services to reach approximately $1.4 billion by 2013 down from
previous estimates of a 27.3% CAGR which was expected to produce $1.5 billion by 2011.
 This will account for up to 25.2% of the entire mobile software market by the year 2013.
The US healthcare sector mobile learning market was $96 million in May 2006 and was estimated to
account for 20% of the total US market for mobile learning.
 Nurses are one of the stronger users averaging eight hours per week online for professional
purposes - just as much time as physicians - and are seen as key influencers in shaping a
patient’s health decision.
 Approximately 75% of U.S. nurses recommend health websites to patients.
 80% of nurses proactively researched pharma, biotech, or medical device company websites
in 2009.
Education is mostly motivated by emotion. The last decision in a buying cycle is also motivated
mostly by emotion. We should take a lesson from this when designing for today’ patient, consumer,
caregiver and professional's sales cycles.