Out of the house TV keeps patient on their treatment regimes.

1. Digital Out of Home Healthcare TV by Jim Bloedau of
Information Advantage Group
By Jim Bloedau of Information Advantage Group
67% of those surveyed said watching the patient-
centered TV (online) after discharge made them more
motivated to stay on their treatment plan.
If you are viewing digital screens in any healthcare setting,
you are seeing the emerging Digital Out Of Home (DOOH)
healthcare market at work. A number of digital out-of-home
networks have sprung up over the last few years targeting
one of the more captive and engaged audiences there is --
patients in healthcare settings. While not at the level of
audiences for Dr. Oz or Dr. Phil, a new client study from GfK Research North America
showed that TV plays a major role in passing the time during a hospital stay:
 Patients watched an average of 28 hours during their stays (five days average in 2008
for the U.S.).
 Six hours were spent watching the Patient Channel, which reaches on average about
20 million hospital patients a year.
This type of programming introduced several observations that need to be studied more
including:
 Hospitals receiving higher customer satisfaction evaluations from patients for the
facility and the perceived care patients received,
 Patients ranked it ahead of TV news, support groups, and the Internet as a source for
health information; unsurprisingly, it ranked behind doctors and family and friends,
and
 67% of those surveyed said watching patient-centric TV after discharge made them
more motivated to stay on their treatment plan.
According to Magna Global's latest ad forecast, the DOOH market will show a 15.2% CAGR
for the next five years and be one of the fastest-growing media around the world. That puts
it behind just two hot media categories - online video (19.6% CAGR) and mobile (19.4%
CAGR) for the same period. This sets expectation for DOOH to grow about three times the
rate for the media business overall (5%-5.5% CAGR). (Media Post, January 11, 2011)