This document is a presentation by Jim Ayson from Smart Communications Inc on mobile apps. The presentation covers the post-PC world and rise of smartphones, what constitutes a mobile app, the app economy and billions of apps downloaded, the app ecosystem and how apps make money, the mobile operator's view and role in the ecosystem, and Smart Communications' role in the Philippines app ecosystem.
6. The
images
in
this
presentaMon
are
all
taken
from
web
sources.
Copyrights
belong
to
the
owners
of
the
images.
Slide
6
7. This
is
a
simplified
personal
view
of
the
mobile
internet,
intended
to
give
you
a
flavor
of
my
ideas
rather
than
the
details.
If
you
want
the
detailed
stats,
surf
the
internet!
Slide
7
8. Summary:
Today’s
Internet
is
mobile
and
increasingly
experienced
through
mobile
apps.
No
disMncMon
between
“Internet”
and
“mobile
internet”
–
it’s
all
just
one
space.
Slide
8
9. Agenda
• The
Post-‐PC
world
and
the
move
to
smartphones
• What
is
an
“App”
• The
app
economy
• The
app
ecosystem
• The
mobile
operator’s
view
• The
app
ecosystem
in
the
Philippines
• Q&A
(10
mins)
Slide
9
19. What
is
a
mobile
App
today?
• Can
be
a
naMve
app
(iOS,
Android,
Java)
• Can
be
a
web
app
(HTML5)
• Can
be
a
web
widget
running
through
a
widget
runMme
(wrt)
Slide
19
20. The
App
Economy
Apps
are
the
new
face
of
the
internet
(complemenMng,
and
someMmes
replacing
the
web)
Slide
20
23. More
than
25
Billion
apps
downloaded
from
the
Apple
app
store
Inventory
of
almost
600,000
apps
on
Apple
Slide
23
24. More
than
13
Billion
apps
downloads
from
Android
Market
450,000
apps,
1
Billion
downloads
a
month
Slide
24
25. Apple
App
sales
• Revenues
of
$5.71B
since
2008.
• Paid
over
$4B
to
developers.
• Apple
keeps
30%
revenue
share,
Developers
keep
70%
Slide
25
26. How
the
Apps
make
money
• Business
Models:
– Paid
downloads
– Free
but
adverMser
supported
– Free
but
contains
in-‐app
payments
and
subscripMons
– Revenue
share
with
app
store
owner
Slide
26
28. The
Mobile
Operator’s
View
• Apps
are
important
because
they
drive
mobile
internet
usage.
• More
Usage
=
Revenue
• Mobile
operators
(like
SMART)
are
trying
to
become
part
of
the
app
ecosystem
Slide
28
30. Mobile
Operators
as
part
of
the
app
ecosystem
Operator
billing
(payment
for
apps
and
items
through
load)
Revenue
Share
with
APIs
for
developers
developers
Slide
30
31. Mobile
operator
app
ecosystem
Developer
Community
Programs
Operator
run
app
store
Promotes
local
apps,
Allows
in-‐app
charging
Slide
31
34. SMART
in
the
app
ecosystem
• APIs
and
tools
for
apps
developers
• Developer
program
(SMART
DevNet)
• Operator
billing
(apps
payments
through
load)
• CooperaMon
with
internaMonal
telcos
through
WAC
and
GSMA
• AssisMng
technopreneurs
through
the
IdeaSpace
FoundaMon
Slide
34