Handout from the interactive session on reputation management at the one-day Syracuse BizBuzz event on social media, May 27, 2010.

1. Syracuse BizBuzz: Reputation Management
³ Your customers, colleagues and competitors use Internet search engines to locate details about you. Using
Google, Yahoo and Bing, what names would you search to find your information on the Internet?
(e.g., “jill hurst-wahl” “jill ann hurst” “jill hurst”)
NOTE: You can create a Google Alert (http://www.google.com/alerts) to track mentions of your name.
³ What type of people do you want as your followers? List industries, job titles or other characteristics.
³ What qualities do you want your followers to know about you? List keywords and phrases.
³ What can you share with your followers that demonstrates your key qualities?
³ Which social media tools can you use to deliver content and build your reputation with your followers? Where
are they “hanging out” online?
³ How can you creatively deliver your message to them?
Want to know more about social media? Read “Being Social” published bimonthly by Jill Hurst-Wahl at
http://eNetworking101.blogspot.com
Jill is an instructor, information consultant, speaker and author/blogger. She is the President of Hurst Associates, Ltd.
(www.HurstAssociates.com) and an Assistant Professor of Practice in Syracuse University's School of Information Studies
(http://tinyurl.com/jill-hw).