Radio One Overview

•Radio One 2012/2013 Overview

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Cathy Hughes – Founder &
Chairperson of Radio One, Inc.

My goals today are the same as
they were when I started in
broadcasting: to provide a voice for
the African American community
and to allow African Americans to
tell their own story and give their
interpretation of what’s going on in
their lives.

-Cathy Hughes

2


Serving 30 Million Listeners Monthly

Radio One is the leading African
American owned and operated
media company that super-serves
over 80% of Black consumers each
month. Through our powerful array of
brands in radio, print, television and
online, we engage, inform and
inspire African Americans at scale.

- Alfred Liggins, CEO

3


•Develops best-in-class integrated marketing
initiatives that enable leading marketers to achieve
and exceed their business objectives

•Transcends “bundling media” to deliver meaningful
connections with African American consumers

•Delivers brand immersion by surrounding the
consumer with the right media experience at the
right time of engagement

4


The largest minority certified AA
targeted media company in the USA

Weekly Reach: 19.6 million
Monthly Reach: 30.5 million

Facts:
51 Radio Stations in 16 of the Largest
African-American Markets. 9 syndicated
radio shows with well-known African
American personalities including: Russ
Parr with co-host star Alfredas, Rickey
Smiley and multiple Grammy winning
superstar Yolanda Adams, host of the TARGET AUDIENCE
Yolanda Adams Morning Show. Other 63% P18 – 49
Radio One networks include “The Spirit” 55% P25 - 54
featuring Coco Brother and the Black
Talk Network featuring Reverend Al DESIRABLE LISTENERS
Sharpton and lawyer Warren Ballentine Female: 54%
Male: 46%


Russ Parr

Yolanda Adams
Warren
Ballentine

6
CoCo Brother Rev. Al Sharpton Rickey Smiley


Radio One, Inc.
National Leader in African American Content
Syndicated Radio Programming
MegaStarz Network
Covering 71 markets and 146 stations across the USA providing over
80% coverage of the African-American population.
Our Radio One MegaStarz Network reaches 8.2 million listeners per week!
Russ Parr Morning Show Urban Contemporary Our network capabilities include but are
not limited to:
Russ Parr Weekend Show Urban Contemporary
-Commercials (:10, :30, :60)
Yolanda Adams Morning Show Gospel/Contemporary Inspirational
-Live reads and endorsements
Rickey Smiley Morning Show Urban Contemporary
-Custom vignette production
Rickey Smiley Weekend Show Urban Contemporary
-Contesting
CoCo Brother Live Gospel/Contemporary Inspirational
-Interactive Elements
The Spirit w/Coco Brother Gospel/Contemporary Inspirational
-Live broadcasts, appearances, and events
Rev. Sharpton/Warren Ballentine Black Talk


Radio One Local stations & MegaStarz Network:
163 stations, 71 markets

Over 80% Coverage of
African Americans!
19.6 million listeners
weekly!
Includes 19 of the top
20 AA markets!


Network Comparison:
How does the Radio One MegaStarz Network stack up
against other national AA targeted radio networks?

The Radio One
90 83.6 MegaStarz Network
80.6 has over 80% US
80 73.9
67.1 coverage!
70
60
TJMS
50
SHMS
40
MBS
30
R1MSTZ
20
10
0
Coverage

It is important to note that this does not
include the local Radio One stations. This is
only our syndicated shows.


Network Comparison:
How does the Radio One MegaStarz Network stack up
against other national AA targeted radio networks?
Demo AA 18-49
The Radio One M-F
396.6 MegaStarz Network
400.0 377.5
leads the way with an
350.0 323.7 327.5 AQH of over 396,000!
300.0
250.0 TJMS
200.0 SHMS
150.0 MBS
100.0 R1MSTZ

50.0
0.0
AQH (000)



Network Comparison:
How does the Radio One MegaStarz Network stack up against
other national AA targeted radio networks?
Demo AA 18-49
The Radio One M-F
2.5 MegaStarz Network
2.2 leads the way an
2.1
2 AQH of 2.2!
1.8 1.8

1.5 TJMS
SHMS
1 MBS
R1MSTZ
0.5

0
AQH Rating



Promotional
Opportunities Outline
Opportunities & Timing
1. Rickey Smiley and Russ Parr HBCU Tour: Sept 2012 – Nov 2012
2. One Love Cruise: Oct 2012 – Mar 2013
3. Black History Month: Jan 2013 – Feb 2013
4. Hoops Mania: March 2013 – April 2013
5. Yolanda Adams Health & Lifestyle Tour: June 2012 – October 2012
6. ONE FEST Miami: March 2012 – May 2012
7. Digital – Apps, Streaming, BlackPlanet Radio & Text Messaging: Ongoing


1. Rickey Smiley and Russ Parr HBCU Tour

• The Rickey Smiley and Russ Parr Morning Shows will become the Official HBCU
Tour for Historically Black Colleges and Universities (HBCU) Football Classic
Games and Homecoming Events. HBCU Football Classic Games & Homecoming
Games reach an audience ranging from 20 – 60 thousand fans per game, every
year. Today, Black College Football Classic Games and Homecoming
Celebrations have become an integral part of the fall athletic environment at
Historically Black Colleges and Universities.
• The Rickey Smiley and Russ Parr HBCU Tour is designed to provide listeners an
opportunity to participate in one of the largest gatherings of African Americans
around the country. Rickey Smiley and Russ Parr will capitalize on the large
gathering of fans and expose them to a non-stop entertainment experience.
• The Rickey Smiley and Russ Parr HBCU Tour will maximize sponsors exposure by
providing exclusive opportunities for giveaways and product placement.
• The tour in each market will be full of activities including tailgate barbeque, live
on-air mentions, games, prizes, callbacks to the local stations, station vans, and
much more.
• A separate page on the Rickey Smiley and Russ Parr Morning Show websites will
be designed to promote and provide information pertaining to all of the HBCU
games. The websites will be interactive with contests, give-a-ways, and prizes.


The Russ Parr and Rickey Smiley Morning Show Affiliate Stations
72 Stations Nationwide
Milwaukee Birmingham Dayton
Indianapolis Detroit Cleveland Philadelphia
WDHT-FM
WNOV-AM WHHH-FM WENN-FM WHTD-FM WENZ-FM
WNOV-FM WMGJ-AM WJKS-FM
Baltimore WPHI-FM Raleigh/Durham
Oklahoma City Toledo St. Louis
Texarkana Flint WERQ-FM WQOK-FM
KVSP-FM WJZE-FM WHHL-FM
KZRB-FM WOWE-FM
Washington, D.C. Rocky Mountain, NC
Elizabeth City, NC Fayetteville Lansing, MI Little Rock, AR WKYS-FM WRSV-FM
Tyler - Longview
WZFX-FM WQHH-FM
WKJX-FM KZTS-FM
KAZE-FM
KBLZ-FM Montgomery Richmond Charleston, SC
Bryan – College Station WKXN-FM WCDX-FM WIHB-FM

KBXT-FM
Just added WYTT-FM WRVX-FM
WDAI-FM
WPWX-FM Chicago! Louisville
Florence, SC
Gainesville, FL
WGZB-FM WYNN-FM
WTMG-FM
WWPW-FM
Lawton, OK Albany, GA Columbia
Corpus Christie
KMJZ-FM WRXZ-FM WXBT-FM
KNDA-FM
WHXT-FM
Columbus, MS
Dallas Greenwood, MS Augusta
WMSU-FM
KBFB-FM
WGNL-FM WIIZ-FM
Monroe Dothan WFXA-FM
KRVV-FM Shreveport WJJN-FM Savannah
KBTT-FM WQBT-FM
Cincinnati Macon WEAS-FM
WIZF-FM
Alexandria WIBB-FM Columbus, GA
WBFA-FM
Waco/Temple, TX KKST-FM
Valdosta, GA Atlanta Jackson
KBCE-FM Albany, GA
KWBT-FM WRBJ-FM
WYLX-FM WHTA-FM
Montgomery Huntsville, AL WJIZ-FM
Tulsa, OK Meridian Miami Wilmington, NC WZBN-FM
14
WJWZ-FM WEUZ-FM Lafayette
KJMM-FM WJXM-FM WEDR-FM WMNX-FM Orlando
WEUP-FM KYMK-FM
WJHM-FM


2011 Tour Markets (2012 will be similar)

*Dates, venues, and colleges are tentative and
subject to change


2011 Rickey Smiley & Russ Parr HBCU Tour Pictures


RICKEY & RUSS PARR HBCU DIGITAL
OPPORTUNITIES:


2. 2013 One Love Gospel Cruise:
Overview
• WE’RE TAKING OVER THE ENTIRE SHIP!
• The Gospel Cruise promotion begins in October 2012 with In 2011 & 2012 , we set sail onboard
on-air promotional mentions on all Radio One Urban Adult Norwegian cruise ships
Contemporary, Gospel, and Talk radio stations to promote
the cruise, as well as on our syndicated Gospel “Yolanda
Adams Morning Show” and The “CoCo Brother Live Show”
• Cruise tickets and Sponsorship opportunities were both sell
outs all years the cruise has been in existence!!!
• Website inclusion on www.onelovecruise.com
• Sampling & customized highlights of sponsor products &
services during the cruise We have sailed to the
Dominican Republic, Nassau,
Bahamas, Grand Cayman,
Cozumel and more


Your Host for 2013
Yolanda Adams
Legendary Gospel
Artist and syndicated
Morning Show host

Performers onboard the 2013 “One Love Gospel Cruise” will be similar to past lineYour
Company which have included some of the biggest names in Gospel Music today, including
these greats…
Shirley Caesar Marvin Donnie Patti Labelle
James
Fortune Kirk Donald Sapp McClurkin
Franklin Lawrence Vickie Winans


ONE LOVE GOSPEL CRUISE
DIGITAL OPPORTUNITIES:


3. Black History Month 2013
Way Black When - Overview

• Black History isn’t just about the importance of black people in American
history, it’s also about the significance of people, events, and things in our
own history.

• This February 2013, Radio One takes a fresh look at Black History Month by
asking celebrities and individuals in our communities to share their
thoughts on “Who or what inspired them ‘Way Black When’?” Exclusive
video and audio footage of everyone from Trey Songz to Kelly Rowland will
be featured across all of our properties on-air and online. In addition,
unique and compelling content, celebrating the ‘Way Black When’ theme,
will engage our audience online.

• Radio One invites you to celebrate Black history and be a part of this
inspiring and highly engaging cross-platform initiative.


Way Black When – Overview (cont.)

• Beginning February 2013, all 49 local Radio One websites and 3
nationally syndicated properties will feature a dedicated ‘Way
Black When’ section that will be heavily promoted on-air and
online.

• The online destination will feature the following:
m ‘Way Black When’ Exclusive Video Content
m ‘Way Black When’ Photo Galleries
m ‘Way Black When’ Daily Watch and Win Sweepstakes
m ‘Way Black When’ User Generated Content and real-time
‘Way Black When’ twitter feed
m Black History Month local events calendar
m Daily polls to engage our audience
m Compelling editorial content including a music playlist,
articles and commentary exploring Black History and current
events, and much more!


4. HOOPS MANIA - OVERVIEW
The NCAA men’s basketball tournament is one of America’s most exciting and
unpredictable sporting events, drawing passionate fans and major media attention.

In 2013, Russ Parr and Rickey Smiley are conducting their very own Hoops Mania bracket
contest in which fans and listeners will compete against each personality in their
respective markets to win TBD Prize.


ON-AIR PROMOTION
•ON-AIR
•On-Air Russ Parr and Rickey Smiley will
challenge listeners to go online and
compete against them in the Hoops Mania
bracket contest for a chance to win round
by round prizes and a grand prize.

•On-air live liners will run each day during
their morning shows driving users online to
compete.

•As a sponsor you will receive the
following:

• Rickey Smiley: 3 Live Liners Per Day / 18
Per Week
• Russ Parr: 3 Live Liners Per Day / 18 Per
Week


ONLINE PROMOTION – RUSS PARR,
RICKEY SMILEY AND RADIO SITES
•The 2013 Hoops Mania bracket contest will
receive prominent homepage placement
throughout the duration of the promotion. On
Russ and Rickey's sites and will also be promoted
on the local radio sites.

•Promotional Media Includes:

• 650X150 Home Page Countdown clock on
Russ/Rickey

• 728X90 co-branded ad unit featuring your
logo on Russ/Rickey

• 300X600 co-branded ad unit featuring your
logo on Russ/Rickey

• :15s co-branded pre-roll audio with 300X250
companion banner ad on Russ/Rickey

• 300x100 on local radio sites Hoops Mania
contest pages


5.
“Health & Lifestyle” has always been a central theme of The Yolanda Adams
Morning Show. The Show “mantra” of Faith, Family, Friends & Fun is
reflected throughout the program each and every day. Listeners know that
Yolanda’s team wants them to be actively involved in their own personal
physical and emotional health and Lifestyle. Yolanda knows that a personal
commitment to health and spirit is key to a person’s sense of well-being.
Yolanda’s own healthy lifestyle is testimonial to that belief and that is reflected
and what she shares with her listeners everyday.

In 2009, Radio One launched the “Yolanda Adams Health & Lifestyle Tour” to
spread the word about maintaining a healthy lifestyle. Our first year brought the
tour to five major cities.

In 2010, based on the huge success of the initial tour, Radio One increased the
number of markets to ten, with continued great success.

In 2011, the tour surpassed all other years reaching over 85,000 consumers
across the 10 cities!


2012 Health, Lifestyle & Education Tour Markets –
Tour will go to minimum of 10 cities

2012 Markets, Dates & Venue (subject to change)

•DC - June 30th – PG County Sports & Learning Center
•Miami – July 8th (ONE FEST) – (pending as New Birth Baptist)
•Atlanta - July 14th – Riverdale Towne Center
•Richmond - July 21st – Richmond Raceway Complex
•Baltimore – July 28th (changed from Aug 4th) – Bethel AME is recommended
•DC – August 4th (STAND with Coco Brother) – Verizon Center
•Dallas – August 11th (changed from June 16th) – TBD
•Detroit - August 18th – TBD
•Philadelphia – August 25th (changed from June 9th) – TBD
•Cleveland - September 1st – TBD
•Raleigh - September 15th or 22nd – TBD
•Houston - September 29th – TBD
•New York – pending
•Chicago - pending

Tour Locations: Venues that are capable of serving 2,000 – 4,000 people

Yolanda Adams will only be at the DC 6/30, Atlanta 7/14, Raleigh 9/15 & Houston 9/29

Artists line-up in all markets except DC 8/4 & Raleigh 9/15 to feature Light Records 27
artists such as James Fortune, Jessica Reedy, JJ Hairston, William McDowell, etc…


Health & Lifestyle Tour pictures


YOLANDA ADAMS HEALTH & LIFESTYLE TOUR


6. ONE FEST
• ONE FEST (originally named Spring Fest) was designed to offer the hottest
destination for trendsetting young adults 18-34!
• 2003, 2004, 2005, 2006, and 2007 were spectacular events with over
10,000 - 15,000 attendees each!
• All Hotels in Montego Bay, Jamaica were Sold Out in 2004!
• All Hotels in Miami, FL were sold out in 2005, 2006, & 2007!
• 2005 was hosted by P.Diddy, LaLa from MTV and Russ Parr!
• 2006 was hosted by Jermaine Dupri and the SoSo Def Family!
• 2007 was hosted by P. Diddy, Eve, Russ Parr, Luke, and Lil John!
• 2010, Radio One took Birthday Bash in Atlanta national and sold out 17,500
attendees at Philips Arena!
• The 2011 Spring Fest came back to Miami in a MAJOR way on Memorial Day
Weekend! Hosted by Russ Parr and Rickey Smiley with performances by
Drake, Trey Songz, Chris Brown, Rick Ross, Keri Hilson and more…
• 2012... Radio one changes the name of Spring Fest to ONE FEST to takeover
Miami on 4th of July Weekend! Hosted by Russ Parr and Rickey Smiley.

ONE FEST / Spring Fest is listed in the April 23, 2011 issue of Billboard
Magazine as one of the top 50+ festivals in the USA


ONE FEST IS NATIONAL
• Bigger than Hot 97’s Summer Jam in NYC, ONE FEST will be promoted on
over 70 urban radio stations compared to their one (1) market! No other
hip-hop and R&B event in the country will reach more people and cover
more markets!

• One Fest will be promoted on…..
m 15+ local radio markets

m Russ Parr Morning Show – 21+ affiliate stations

m Rickey Smiley Morning Show – 51+ affiliate stations

• National promotion will reach over 10 million consumers!
• Over 20 million on-air impressions!
• Over 5 million digital impressions!


The crowd at ONE FEST/Spring Fest 2011. Bicentennial Park in
Miami was packed! This was a great look for Radio One and a great
look for our sponsors. Our 2011 sponsors were very happy!


One Fest Digital Media Elements

•One Fest Digital Media Plan (May– July
2012)

•One Fest microsite to launch in April 2012.
•website to contain:

• Archived video and audio from previous One
Fest concerts (Spring Fest’s)
• Artist Bio’s and List of Performers
• One Fest Contest and Promotions
• Links to sponsor and artist related websites
• Official Countdown clock to One Fest
• Banner ads on One Fest Mobile Site
• Also sponsor will receive (12) weeks of co-
branded One Fest banner ads with sponsor
inclusion (300x250, 728x90, :15 sec pre-roll
video, in stream audio ads) on the national
Spring Fest website, Russ Parr & Rickey Smiley
websites, on the 14 local station websites,
BlackPlanet.com, GiantLife.com and The Urban
Daily


One Fest TV
One Fest TV (July-August 2012) – POST ONE FEST

One Fest TV will feature exclusive artist interviews, behind the
scenes footage, back stage action and possibly the rebroadcast
of the One Fest Miami Concert*

One Love TV will be promoted across (14) Mainstream Hip Hop
Stations and across Rickey Smiley and Russ Parr syndicated
networks nationwide.

The footage will live on OneFestMiami.com and will be
promoted online across Interactive One Network of urban
websites.

Sponsor Opportunities Include:
• Powered by Naming rights on all on-air promo’s & liners
• Logo Inclusion in online banners and streaming media
promoting One Fest TV
• Co-branded In Banner Video Ads and Pre-roll
• Opportunity pending approval can also includes syndicating
One Fest TV content on your website*

*Pending rights approval


7. Digital

Digitial Opportunities with Radio One

35


MEGA STARZ NETWORK DIGITAL OVERVIEW
Radio One has the best in syndicated content targeting African American audiences with its
MegaStarz Network. Radio One owns and operates websites for:
• The Russ Parr Morning Show
• The Rickey Smiley Morning Show
• The Yolanda Adams Morning Show


THE RUSS PARR MORNING SHOW
•The Russ Parr Morning Show
website streams Russ Parr online 24
hours-7 days a week and listeners of
the Russ Parr Morning Show can now
listen to Russ on the go with his new
mobile streaming app.

•Key Metrics
• Monthly Uniques – 22,600
• Monthly Page Views – 140,000
• Av. Time Spent – 5.93
• Monthly Streaming Cume – 4,078
• Monthly TLH (Total Listening
Hours) – 38,533
• Monthly Session Starts – 22,255
• Facebook Fans – 2,894
• Twitter Followers – 31,093
• Mobile App Downloads – 2,800
Source: Omniture September 2011, Source: AndoMedia September 2011


RICKEY SMILEY MORNING SHOW
The Rickey Smiley Morning Show
website streams Rickey Smiley
online 24 hours-7 days a week and
listeners of the Rickey Smiley
Morning Show can listen to Rickey
on the go with his new mobile
streaming app.

Key Metrics
• Monthly Streaming Cume – 13,800
Hours) – 111,000
• Monthly Session Starts – 65,100
• Mobile App Downloads – 21,500



THE YOLANDA ADAMS MORNING SHOW

The Yolanda Adams Morning
Show website streams Yolanda
Adams online 24 hours-7 days a
week and listeners of the
Yolanda Adams Morning Show
can listen to Yolanda on the go
with her new mobile streaming
app.

Key Metrics
• Monthly Streaming Cume –
4,400
Hours) – 30,000
• Monthly Session Starts –
18,200
• Mobile App Downloads –
3,700


This May 2012, Radio One is launching a national radio brand
streaming Radio One’s 50+ terrestrial radio stations and 4
syndicated personalities bringing the best of Black American radio
& on air personalities to one location!

Be a part of the online music revolution and align your brand with
BlackPlanet Radio as an exclusive launch partner!


Introducing BlackPlanet Radio
BlackPlanet Radio is a new “Game
Changing” interactive music experience
that features streams from Radio One
stations and Network syndicated shows
in addition to a completely customizable
personalized playlist experience.

50+
Radio One Station Streams and
Syndicated Network Streams

80,000+
Personalized Stations & Playlists
Integrated to Facebook Music Desktop
and available on iPhone and Android OS


BlackPlanet Radio
•BlackPlanet RADIO is Customized: BlackPlanet Radio
offers subscribers the ability to create personalized,
shareable playlists, enabling every consumer to “Be the DJ”

•What’s a playlist? A curated directory of editorially
created and “guest DJ” user-created stations, playlists are
organized by Mood, Genre, Location, Activities

•BlackPlanet RADIO is Social: With integration to the new
“Facebook Music” – subscribers listening can be
broadcasted to their Facebook ticker to get their friends
listening in real time.

•Social sign-in and sharing via Facebook and Twitter

•BlackPlanet RADIO is Mobile. That’s right, it’s available
on desktop, iOS/iPhone/iPad, and Android Smartphone's!


BlackPlanet Radio’s Difference

VS.
THE HUMAN ELEMENT
Unlike Pandora that features a computer algorithm that generates users playlists, BlackPlanet Radio offers
subscribers the ability to create personalized, shareable playlists, enabling every consumer to “Be the DJ”. In
addition Radio One DJ’s will build and promote custom playlist for users to discover.

UNLIMITED FREE LISTENING ON MOBILE
Black Planet Radio features unlimited free listening on both web and mobile. This is something that is not available
on Pandora or Spotify.

LISTEN WITHOUT LOGGING IN
Unlike Pandora users do not have to register in order to enjoy the experience.


Radio One looks forward to working closely with you.
Please let us know how we can better serve you to meet
your marketing and advertising needs.

For more info, please contact:

Jason Hughes
Director, Integrated Sales & Marketing
Radio One, Inc.
301-429-4624
jhughes@radio-one.com


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