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Joe Houde
Brass Ring Training
“Design is the shaping of objects and interactions to a specific purpose” Starck
P
r
e
s
e
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t
i
n
g
P
r
o
b
l
e
m
Learning Outcome
C
o
n
s
t
r
a
i
n
t
s
Design
material
Design
Design Document, Storyboard, Schedule
Design Process
Design Frameworks
What architects do
What art makes us feel
Design Experience
How products limit and enable us
“Design is a series of
conversations
between the
architect, the client
and the project” -
Schon Conversations shape the
problem.
Sharing Expertise
Uncovering constraints
Declaring Learning outcome
Making problems from a mess
Significant part of design
problem lies in relating to
what exists
Watch out for the “expert trap” –
trying to solve with an incomplete
framing
Expert Empty vessel
¬ Learning outcome is not
behavioral learning
objectives
¬ Measurability is a later
concern
¬ Learning outcome is the
answer to the simple
question
What change in behavior, knowledge or attitude
do we want to occur due to this experience?
Presenting Problem
Learning Outcome
Design
Single quality – learning outcome
Sense of growing meaning –towards
learning outcome
Internal integrity
Pattern and structure -Flows logically
Pauses
Early conversations
with clients need to be
about discovery
Designers need to be
able to create problems
from messes
Purpose of constraints is to
ensure the designed system
performs the function desired.
Regulations on F1 cars are fundamentally
necessary to innovation.Gordon Murray
Participant Diversity
Time
Participant experience
Content
Methods Technology
Logistics
Physiology
Organizational structures
Social
Method
Social
Logistics
Learning OutcomeC
o
n
s
t
r
a
i
n
t
s
Design
material
Design
Design Document, Storyboard, Schedule
C
o
n
s
t
r
a
i
n
t
s
Design
ing Outcome Learning Outcome
Evaluation is part of good design, but
not the primary motivator
We are all detectives, searching for clues to enable us to
function in this complex world – Don Norman

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